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2022 Final Agenda




  •  
    February 23, 2022
  •  
    9:15 am
  •  
    Main Stage
  • Start

Opening of Main Stage

Welcoming attendees to Step 2022, and talking about Step latest projects and upcoming plans

  • 9:15 am
  • 9:30 am
  • Main Stage

Welcoming attendees to Step 2022, and talking about Step latest projects and upcoming plans

  •  
    February 23, 2022
  •  
    9:30 am
  •  
    Main Stage
  • Start

Reflections on a decade of MENA's startup ecosystem

Bringing in the regulators and key stakeholders that have been playing a major role in shaping up the startup ecosystem…

  • 9:30 am
  • 10:00 am
  • Main Stage

Bringing in the regulators and key stakeholders that have been playing a major role in shaping up the startup ecosystem over the past 10 years in the MENA region, to discuss changes and future projections.

  • Mohamad Ballout Kitopi
  • Aby Sam Thomas Entrepreneur Middle East
  • Ammar Al Malik Dubai Internet City and Dubai Outsource City
  •  
    February 23, 2022
  •  
    10:00 am
  •  
    Main Stage
  • Start

Fireside Chat with H.E. Dr. Ahmad Belhoul, Minister of State for Entrepreneurship and SMEs

  • 10:00 am
  • 10:20 am
  • Main Stage

  •  
    February 23, 2022
  •  
    10:00 am
  •  
    Digital Stage
  • Digital

Opening of Digital Track

Welcoming attendees and opening the digital track with a brief about the day, and highlight topics that will be discussed.

  • 10:00 am
  • 10:10 am
  • Digital Stage

Welcoming attendees and opening the digital track with a brief about the day, and highlight topics that will be discussed.

  •  
    February 23, 2022
  •  
    10:00 am
  •  
    Fintech Stage
  • Fintech

Opening of Fintech Track

Welcoming attendees and opening the future track with a brief about the day, and highlight topics that will be discussed.

  • 10:00 am
  • 10:05 am
  • Fintech Stage

Welcoming attendees and opening the future track with a brief about the day, and highlight topics that will be discussed.

  •  
    February 23, 2022
  •  
    10:05 am
  •  
    Fintech Stage
  • Fintech

Keynote by DAPI

  • 10:05 am
  • 10:20 am
  • Fintech Stage

  •  
    February 24, 2022
  •  
    10:10 am
  •  
    Main Stage
  • Start

Talent Acquisition and Retention in MENA

When it comes to talent in the startup space, there are two concerns that are being addressed over and over…

  • 10:10 am
  • 10:40 am
  • Main Stage

When it comes to talent in the startup space, there are two concerns that are being addressed over and over again being, first, finding the right talent for the job and second, keeping talent in the company. In this conversation, we will dig into the sources of these issues and discuss solutions to close the talent gap, and the role that the gig economy is playing in this equation. 

  • Christian Eid The Duck Way
  • Nathalie Spree True Search
  • Shubham Yadav StrategyConnect
  • Adel Khalil Talabat
  • Tymour Fisher Nomad Homes
  •  
    February 23, 2022
  •  
    10:10 am
  •  
    Digital Stage
  • Digital

Table Turn: Creators Economy and Brands

Creators becoming founders, and brands going after creators. Discussing building long-term relationships and putting the audience first.

  • 10:10 am
  • 10:40 am
  • Digital Stage

Creators becoming founders, and brands going after creators. Discussing building long-term relationships and putting the audience first.

  • Michelle Arrazcaeta Polaroid
  • Abed Agha Vinelab
  • Ricky Ray Butler BEN Group
  •  
    February 23, 2022
  •  
    10:20 am
  •  
    Fintech Stage
  • Fintech

Crypto Regulation: Where do we Stand?

When technologies emerge it's a matter of trial and error with the early adopters in the space. Having a conversation…

  • 10:20 am
  • 10:50 am
  • Fintech Stage

When technologies emerge it's a matter of trial and error with the early adopters in the space. Having a conversation with the crypto leaders in the region to discuss the challenges they are facing with regulators to build a crypto-friendly ecosystem.

  • Gaurav Dhar Marshal
  • Ronit Ghose Citi Global Insights
  • Rifad Mahasneh Rain
  • Basil Al Askari MidChains
  • Hubertus Thonhauser Enabling Future
  •  
    February 23, 2022
  •  
    10:20 am
  •  
    Main Stage
  • Start

Record Venture Investments across Emerging Venture Markets Hosted By Magnitt

  • 10:20 am
  • 10:35 am
  • Main Stage

  • Philip Bahoshy MAGNiTT
  •  
    February 24, 2022
  •  
    10:30 am
  •  
    Future Stage
  • Future

Welcome to the Future stage

  • 10:30 am
  • 10:40 am
  • Future Stage

  •  
    February 23, 2022
  •  
    10:35 am
  •  
    Main Stage
  • Start

World Class Interest in Emerging Markets

Global investors have been showing great interest in emerging market startups. Currently, most VCs refer to markets like MENA as…

  • 10:35 am
  • 11:20 am
  • Main Stage

Global investors have been showing great interest in emerging market startups. Currently, most VCs refer to markets like MENA as ‘emerging’ but some experts project that it will become the dominant source of investment flows. Talking about the advantages that emerging markets have over other markets, important factors to consider when investing in certain countries and challenges.

  • Walid Faza MSA Capital
  • Vijay Tirathrai techstars
  • Amal Dokhan 500 Global
  • GV Ravishankar Sequoia Capital
  • Jehan Ara Katalyst Labs
  •  
    February 24, 2022
  •  
    10:40 am
  •  
    Future Stage
  • Future

Cybersecurity and Consumers' data protection

Discussing the evolution of security strategies, understanding advanced cyber attacks, and the solutions that are being offered for users' protection.

  • 10:40 am
  • 11:10 am
  • Future Stage

Discussing the evolution of security strategies, understanding advanced cyber attacks, and the solutions that are being offered for users' protection.

  • Mossab Hussein spiderSilk
  • Salim Essaid Independent
  • Rudy shoushany Dxtalks
  • Mohamed Amine Belarbi Project Cypher
  •  
    February 24, 2022
  •  
    10:40 am
  •  
    Main Stage
  • Start

Keynote by Paul Misener, VP of Global Innovation Policy at Amazon

  • 10:40 am
  • 11:10 am
  • Main Stage

  •  
    February 24, 2022
  •  
    10:50 am
  •  
    Wellness Stage
  • Wellness

Opening of Wellness Track

Welcoming attendees and opening the wellness track with a brief about the day, and highlight topics that will be discussed.

  • 10:50 am
  • 11:00 am
  • Wellness Stage

Welcoming attendees and opening the wellness track with a brief about the day, and highlight topics that will be discussed.

  •  
    February 23, 2022
  •  
    10:50 am
  •  
    Fintech Stage
  • Fintech

Local vs. Global Trading Platforms

The advantage that local and regional trading platforms have over global players, and the future of trading in the MENA…

  • 10:50 am
  • 11:20 pm
  • Fintech Stage

The advantage that local and regional trading platforms have over global players, and the future of trading in the MENA region.

  • Megha Merani Independent Journalist
  • Srinu Chowhan BitOasis
  • Rifad Mahasneh Rain
  • Nadine Mezher Sarwa
  •  
    February 24, 2022
  •  
    11:00 am
  •  
    Wellness Stage
  • Wellness

Next Generation Foods

Discussing the changing nature of agriculture and consumer awareness and the need for innovative tech integrations to satisfy growing demands…

  • 11:00 am
  • 11:30 am
  • Wellness Stage

Discussing the changing nature of agriculture and consumer awareness and the need for innovative tech integrations to satisfy growing demands for healthy foods.

  •  
    February 23, 2022
  •  
    11:00 am
  •  
    Room 1
  • Start

Workshop: How can startups scale through developers hosted by Tap Payments

  • 11:00 am
  • 11:30 am
  • Room 1

  • Abdulrahman Almadani Tap Payments
  •  
    February 24, 2022
  •  
    11:00 am
  •  
    room 1
  • Start

Workshop: License to Bill - Incorporate your startup with Ease in DXB Hosted by Scality

  • 11:00 am
  • 12:00 pm
  • room 1

  • Daniel Dsouza Scality
  • Vikas Thapar MASHREQ Bank
  • Mohamed Imtiyaz Amazon Payment services
  •  
    February 23, 2022
  •  
    11:00 am
  •  
    room 2
  • Start

Workshop: Training innovation muscles for startups and corporates

  • 11:00 am
  • 12:00 pm
  • room 2

  • Maria Paula Oliveira EY
  •  
    February 24, 2022
  •  
    11:00 am
  •  
    room 2
  • Start

Workshop: Open Source and Collaborative Entrepreneurship Education

  • 11:00 am
  • 11:45 am
  • room 2

  • Bilal Ghalib Bloom
  •  
    February 24, 2022
  •  
    11:10 am
  •  
    Future Stage
  • Future

Electric Vehicles: Infrastructure, Adoption and Talent

Building charging stations, and having an electricity grid that can support the additional demand for electricity as the Electric Vehicle…

  • 11:10 am
  • 11:40 am
  • Future Stage

Building charging stations, and having an electricity grid that can support the additional demand for electricity as the Electric Vehicle adoption increases, is a whole conversation in the automotive industry. Mechanics talent

  • Haider Al-Zaabi Mays
  • Samar Ibrahim EY
  • Cezanne Maherali Uber
  • Nabeel Alzaka Surface Mobility
  •  
    February 24, 2022
  •  
    11:10 am
  •  
    Main Stage
  • Start

Bootstrapping vs. Fundraising

 Bringing founders that fundraised and VCs to debate against founders that bootstrapped, and discuss honest opinions about bootstrapping vs fundraising.…

  • 11:10 am
  • 11:55 am
  • Main Stage

 Bringing founders that fundraised and VCs to debate against founders that bootstrapped, and discuss honest opinions about bootstrapping vs fundraising. Why and why not? When and when not?

  • Chaymae Samir madebysunday.com
  • Eng. Mohammed Al Rasbi OTF
  • Mirna Sleiman Fintech Galaxy
  • Ayman Alashkar  OVERWRITE.ai
  • Mohannad Ali Hotjar
  • Hans Christensen Dubai Integrated Economic Zones (DIEZ)
  • Issa Aghabi Access Bridge Ventures
  •  
    February 23, 2022
  •  
    11:10 am
  •  
    Main Stage
  • Start

Converasation with Alex Bouaziz from Deel

  • 11:10 am
  • 11:25 am
  • Main Stage

  • Triska Hamid Wamda
  • Alex Bouaziz Deel
  •  
    February 23, 2022
  •  
    11:10 am
  •  
    Digital Stage
  • Digital

Understanding Digital Psychology to create a ‘Wow’ Experience hosted by CleverTap

  • 11:10 am
  • 11:40 am
  • Digital Stage

  • Jay Dalvi CleverTap
  •  
    February 23, 2022
  •  
    11:20 am
  •  
    Fintech Stage
  • Fintech

Growing a Fintech in a Fragmented Market Hosted by DAPI

  • 11:20 am
  • 11:50 am
  • Fintech Stage

  • Shafique Ibrahim Walvat
  • Narendra Nandal NymCard
  • Ihsan Al Hayek DAPI
  • Danny Abla Bankiom
  •  
    February 23, 2022
  •  
    11:25 am
  •  
    Main Stage
  • Start

Web3: A buzzword or a new reality?

Web3 is a current buzzword and also a decentralized network used to connect various blockchain applications together. Web3 could be…

  • 11:25 am
  • 11:55 am
  • Main Stage

Web3 is a current buzzword and also a decentralized network used to connect various blockchain applications together. Web3 could be a replacement for the internet as we know it now and will potentially eliminate the "middlemen on the internet". Can Web3 really replace the internet? What does a future with Web3 look like? What are some applications now, in 10 years, and in the future? How will navigating the internet look like with Web3? Who will be the winners and who will be the losers?

  • Riyad Abou Jaoudeh MEVP
  • Vincent Ghossoub Nifty Craft
  • Mo Yusuf checkout.com
  • Anas Bhurtun Arts DAO
  • Salwa Radwi NuqtahNFT
  •  
    February 24, 2022
  •  
    11:30 am
  •  
    Wellness Stage
  • Wellness

Femtech in Emerging Markets

Discussing the rising awareness of women's health in emerging markets, the sub-sectors, and the role technology is playing in promoting…

  • 11:30 am
  • 12:15 pm
  • Wellness Stage

Discussing the rising awareness of women's health in emerging markets, the sub-sectors, and the role technology is playing in promoting women's wellness across all areas.

  • Triska Hamid Wamda
  • Sophie Smith Nabta Health
  • Baha Hamadi Deep Knowledge Group
  • Chanda Lokendra LiZZOM FZ LLE
  • Emaan Abbass KETISH
  •  
    February 23, 2022
  •  
    11:30 am
  •  
    Digital Stage
  • Digital

Podcasting Beyond the Mic

Podcasting may look like a trend, especially after the pandemic, but it really is more than that. Podcasting is about…

  • 11:30 am
  • 12:15 pm
  • Digital Stage

Podcasting may look like a trend, especially after the pandemic, but it really is more than that. Podcasting is about establishing relationships that matter with guests and listeners and building communities, discussing building the right community and staying relevant. While being able to monetize the content and make a living out of it.

  • Loulou Khazen Kickstart Ventures
  • Stefano Fallaha Podeo
  • Mouin Jaber Sarde (after dinner)
  • Bella Ibrahim Kerning Cultures Network
  •  
    February 23, 2022
  •  
    11:30 am
  •  
    room 1
  • Start

Workshop: Attracting world-class talent to start-ups hosted by Tap Payments

  • 11:30 am
  • 12:00 pm
  • room 1

  • David Wilkins Tap Payments
  •  
    February 24, 2022
  •  
    11:40 am
  •  
    Future Stage
  • Future

Data Driven Healthcare Systems

Data is driving growth and efficiency in most, if not all sectors, and it’s time to implement trust in data…

  • 11:40 am
  • 12:10 pm
  • Future Stage

Data is driving growth and efficiency in most, if not all sectors, and it’s time to implement trust in data in the healthcare systems. In the discussion, we will be highlighting the role that data can play in improving the healthcare system in emerging markets while tapping into the challenges that are still being faced with some traditional institutions.

  • Rachel McArthur Digital Ink Media
  • Haris Aghadi Meddy
  • Ali Hashemi GluCare.Health
  •  
    February 24, 2022
  •  
    11:45 am
  •  
    room 2
  • Digital

Workshop: Social Media Filters and Lenses for Brands

  • 11:45 am
  • 12:30 pm
  • room 2

  • Georgio Copter Bridge of Minds
  •  
    February 23, 2022
  •  
    11:50 am
  •  
    Fintech Stage
  • Fintech

P2P Payments and Financial Inclusion

Discussing the evolution of the P2P solution across the past 5 years in emerging markets, the influence that it has…

  • 11:50 am
  • 12:20 pm
  • Fintech Stage

Discussing the evolution of the P2P solution across the past 5 years in emerging markets, the influence that it has on the underbanked and its role in financial inclusion. Looking at the current state of the space with the rise of crypto and the challenges that are yet to be solved.

  • Faisal Toukan Ziina
  • Sujoy Ghosh Datacultr Fintech
  • Antoine Khadige PWC
  • Padmini Gupta Xare
  •  
    February 23, 2022
  •  
    11:55 am
  •  
    Main Stage
  • Start

Fundings and Valuations

It's always a question when a VC invests in a startup and increases it's valuation or when a startup fundraises…

  • 11:55 am
  • 12:25 pm
  • Main Stage

It's always a question when a VC invests in a startup and increases it's valuation or when a startup fundraises based on a valuation claimed by its founders. How determining valuations should really work?

  • Aboudi Al-Qattan DASH Ventures
  • Aya Sadder Bolt Consultancy
  • Tina Daher Shorooq Partners
  •  
    February 24, 2022
  •  
    11:55 am
  •  
    Main Stage
  • Start

Remote work, the ultimate battle for talents Hosted by RemotePass

Over the past 2 years, the pandemic has had a significant impact on the way we work.  Companies were forced…

  • 11:55 am
  • 12:25 pm
  • Main Stage

Over the past 2 years, the pandemic has had a significant impact on the way we work.  Companies were forced to embrace remote work and carry on their hiring efforts remotely without meeting them in person.  Now that life is slowly going back to normal, some think that remote work is set to become permanent, some disagree and others believe in the hybrid model. The goal is to create an insightful exchange between the panelists. Challenge their views on remote work, talent retention, and the future of hiring for tech companies in the region.

  • Badr Ward Lamsa
  • Mohammad AlRazaz OTO
  • Kamal Reggad RemotePass
  • Mohamed Khaled Hotdesk
  • Tarek Bayaa Bayzat
  •  
    February 23, 2022
  •  
    12:00 pm
  •  
    Room 1
  • Start

Workshop: The Secrets of getting shortlisted into startup programs Hosted by Dtec

  • 12:00 pm
  • 1:00 pm
  • Room 1

  • Elliott Denham Dtec Ventures
  •  
    February 24, 2022
  •  
    12:00 pm
  •  
    room 1
  • Digital

Workshop: Mobile Marketing Masterclass Hosted by CleverTap

Want to level up your data analytics skills and build a product-led growth strategy? This masterclass is your go-to place.…

  • 12:00 pm
  • 12:45 pm
  • room 1

Want to level up your data analytics skills and build a product-led growth strategy? This masterclass is your go-to place. In this 45 minutes masterclass we walk you through: Engage users across mobile, web, and in-app, Build sophisticated omnichannel campaigns via a drag-and-drop canvas, Create actionable segments and perfect your audience targeting, Build an efficient growth engine that boosts retention and customer lifetime value.

  • Jay Dalvi CleverTap
  •  
    February 23, 2022
  •  
    12:00 pm
  •  
    room 2
  • Start

Workshop: Cap Table Considerations For Startups when Fundraising

  • 12:00 pm
  • 1:00 pm
  • room 2

  • Shubham Yadav StrategyConnect
  • Haninder Pal Singh StrategyConnect
  • Ahmad Alwan Hub71
  •  
    February 24, 2022
  •  
    12:10 pm
  •  
    Future Stage
  • Future

Building for the metaverse and the opportunities for AR/VR

  • 12:10 pm
  • 12:30 pm
  • Future Stage

  • Ziad Traboulsi Meta
  •  
    February 24, 2022
  •  
    12:15 pm
  •  
    Wellness Stage
  • Wellness

Mindful Eating

Talking about building the habit of home made meals and healthy diets outside of the mainstream diet concept.

  • 12:15 pm
  • 12:45 pm
  • Wellness Stage

Talking about building the habit of home made meals and healthy diets outside of the mainstream diet concept.

  • Sabin Muzaffar Ananke Mag
  • Tia Maher Tia Maher Coaching
  • Vanessa Zuabi Mint Basil Market
  •  
    February 23, 2022
  •  
    12:15 pm
  •  
    Digital Stage
  • Digital

Shopping with Gen Z and Gen Alpha

How to reach future consumers now & what that means for brand loyalty later. We'll hear from brand, research, and…

  • 12:15 pm
  • 12:45 pm
  • Digital Stage

How to reach future consumers now & what that means for brand loyalty later. We'll hear from brand, research, and content experts as they take us through the latest data and behaviors on how those born between 2010 and 2024 will shape the commerce landscape in the next decade and beyond.

  • Tanya Ponomareva Boomerang. Part of Publicis Groupe
  • Rebecca Stringer KidsKnowBest
  • Kerrie Finch futurefactor
  •  
    February 23, 2022
  •  
    12:20 pm
  •  
    Fintech Stage
  • Fintech

Building Trust in a Decentralised System

Is decentralization the answer to cyberattacks? To what extent can our systems move to decentralized channels? And what's needed to…

  • 12:20 pm
  • 12:50 pm
  • Fintech Stage

Is decentralization the answer to cyberattacks? To what extent can our systems move to decentralized channels? And what's needed to build trust in the system? 

  • Lynn Chouman LinkedIn
  • Nicholas Watson Encrypted Podcast
  •  
    February 23, 2022
  •  
    12:25 pm
  •  
    Main Stage
  • Start

Keynote on 5 tips for startup success hosted by PepsiCo

  • 12:25 pm
  • 12:40 pm
  • Main Stage

  • Eugene Willemsen PepsiCo International
  •  
    February 24, 2022
  •  
    12:25 pm
  •  
    Main Stage
  • Start

Local IPOs vs. SPACs: Next Gen in MENA

Discussing the route to IPO in the MENA region, how founders need to calculate their exits and pick their options.…

  • 12:25 pm
  • 1:00 pm
  • Main Stage

Discussing the route to IPO in the MENA region, how founders need to calculate their exits and pick their options. Understanding the state of IPO market in the region, and why SPACs could be an option to consider. Laying down the pros and cons of both options and challenges to expect in the process.

  • Elie Habib Anghami
  • H.E. Dr. Nabeel Koshak Saudi Venture Capital Company
  • Youssef Salem Swvl
  •  
    February 24, 2022
  •  
    12:30 pm
  •  
    Future Stage
  • Future

Fireside chat: Noor Sweid <> Karim Khashaba, Yodawy

Expanding from a single market startup to exploring new markets: challenges and ways to overcome them.

  • 12:30 pm
  • 12:50 pm
  • Future Stage

Expanding from a single market startup to exploring new markets: challenges and ways to overcome them.

  • Noor Sweid Global Ventures
  • Karim Khashaba Yodawy
  •  
    February 24, 2022
  •  
    12:30 pm
  •  
    room 2
  • Digital

Workshop: Building Brand Evangelism with the Power of RETENTION OS Hosted by WebEngage

Marketers across industries are looking for solutions that solve for the ever existing retention problem. Building a solution stack for…

  • 12:30 pm
  • 1:00 pm
  • room 2

Marketers across industries are looking for solutions that solve for the ever existing retention problem. Building a solution stack for this can be a complicated affair. How well are you aware of the one-stop Retention OS to drive Intelligent Engagement and not only retain your customers but turn them into evangelists.

  • Aswin Ravi WebEngage
  •  
    February 23, 2022
  •  
    12:40 pm
  •  
    Main Stage
  • Start

Growing business in the digital economy - a Fireside chat with Checkout.com

  • 12:40 pm
  • 1:00 pm
  • Main Stage

  • Dirk Stevens E11 Ventures
  • Mo Yusuf checkout.com
  •  
    February 24, 2022
  •  
    12:45 pm
  •  
    Wellness Stage
  • Wellness

The Science Behind Breathwork

Deep breathing has been proven scienctifically to be an effective tool to reducing stress and keeping human beings in check…

  • 12:45 pm
  • 1:00 pm
  • Wellness Stage

Deep breathing has been proven scienctifically to be an effective tool to reducing stress and keeping human beings in check with their mental and physical states. The science of breathwork goes a long way and in this session we will reveal some of the most interesting findings.

  •  
    February 23, 2022
  •  
    12:50 pm
  •  
    Fintech Stage
  • Fintech

Fuelling Empowerment Through BNPL In MENA Hosted by PostPay

Postpay’s Founder & CEO, Tariq Sheikh, provides an overview of the global Buy Now, Pay Later phenomena and its emergence…

  • 12:50 pm
  • 1:05 pm
  • Fintech Stage

Postpay’s Founder & CEO, Tariq Sheikh, provides an overview of the global Buy Now, Pay Later phenomena and its emergence in MENA. Furthermore, he dives into how BNPL is proving to be a powerful solution for merchants while truly empowering consumers. Join in if you’re interested in the advent, present and future of BNPL within the FinTech ecosystem and beyond!

  • Tariq Sheikh Postpay
  •  
    February 23, 2022
  •  
    2:00 pm
  •  
    Future Stage
  • Future

Autonomous Vehicles and Data

The transportation system is on the verge of being completely revolutionized, autonomous vehicles offer an opportunity to transform the system…

  • 2:00 pm
  • 2:30 pm
  • Future Stage

The transportation system is on the verge of being completely revolutionized, autonomous vehicles offer an opportunity to transform the system into becoming more inclusive and accessible, and will have a direct impact on defining new regulations realated to energy and societal requirements.

  • Victor Dalmau Volkswagen Middle East
  • Frank Noppel blueflite
  • Hasan AlHosani Bayanat
  • Hrvoje Cindric Buro Happold
  •  
    February 24, 2022
  •  
    2:00 pm
  •  
    Fintech Stage
  • Fintech

Payments Revolutionizing Retail

Buy now pay later, peer-2-peer lending, and digital payments. All new and rising payment models are having a huge impact…

  • 2:00 pm
  • 2:45 pm
  • Fintech Stage

Buy now pay later, peer-2-peer lending, and digital payments. All new and rising payment models are having a huge impact on consumers' shopping behaviors, and pushing retailers outside their comfort zone. Discussing the changes that retailers have to adapt to and strategies on being proactive in their strategies.

  • Miljan Stamenkovic  Mambu
  • Megha Merani Independent Journalist
  • Hosam Arab Tabby
  • Remo Abbondandolo Checkout.com
  • Paul Carey Al-Futtaim
  •  
    February 23, 2022
  •  
    2:00 pm
  •  
    Main Stage
  • Start

Scaling and Growing beyond Funding

Understanding that expanding, scaling and growing is beyond just funding, its about assessing marketing and taking the right decision. Hearing…

  • 2:00 pm
  • 2:30 pm
  • Main Stage

Understanding that expanding, scaling and growing is beyond just funding, its about assessing marketing and taking the right decision. Hearing from startups that scaled and had to do it through trial and error.

  • Christos Mastoras Iliad Partners
  • Loulou Khazen Kickstart Ventures
  • Elliott Denham Dtec Ventures
  • Omar Rifai Grub Tech FZ-LLC
  •  
    February 24, 2022
  •  
    2:00 pm
  •  
    Wellness Stage
  • Wellness

Fitness for the Mind

Discussing habits and science-backed practices that improve mental wellbeing and focus. We will talk about the evolution of mental health…

  • 2:00 pm
  • 2:30 pm
  • Wellness Stage

Discussing habits and science-backed practices that improve mental wellbeing and focus. We will talk about the evolution of mental health history, and the different habits that one can adopt in order to improve mental fitness.

  • Rima Bazzi Rima Bazzi
  • Nadine Chammas The Life Director
  •  
    February 24, 2022
  •  
    2:00 pm
  •  
    Main Stage
  • Start

B2B vs. B2C - How is cutting the middlemen playing for B2B businesses

Cutting out the middlemen has been the talk of the town, and the trigger of almost every startup idea, how…

  • 2:00 pm
  • 2:30 pm
  • Main Stage

Cutting out the middlemen has been the talk of the town, and the trigger of almost every startup idea, how are B2B businesses dealing with that model, and what strategies are they following to keep up with B2C players.

  • Saif Ali Dastgyr
  • Marius Ciavola Tradeling
  • David Feuillard Eat Applications DMCC
  •  
    February 23, 2022
  •  
    2:00 pm
  •  
    Digital Stage
  • Digital

Growing and Scaling Content Channels

From podcasting to Youtubing and running social channels, it's always a struggle bringing numbers up, what's the trick? How can…

  • 2:00 pm
  • 2:35 pm
  • Digital Stage

From podcasting to Youtubing and running social channels, it's always a struggle bringing numbers up, what's the trick? How can podcasters attract listeners, YouTubers get more views and Social Influencers get more following and engagement?

  • Mamta Varerkar Yellow
  • Panagiotis Tsaggas Susurrus
  • Casey Fitzgerald Lovin Dubai
  •  
    February 23, 2022
  •  
    2:00 pm
  •  
    room 2
  • Start

Workshop: Identifying and Validating the User Journey hosted by Sheraa

  • 2:00 pm
  • 2:45 pm
  • room 2

  • Tarun Krishna Sheraa (Sharjah Entrepreneurship Center)
  •  
    February 24, 2022
  •  
    2:00 pm
  •  
    room 2
  • Start

Workshop: Scaling at Growth Stage

The focus of this session will be to give founders the tools to cross over the growth stage. Talking about…

  • 2:00 pm
  • 3:00 pm
  • room 2

The focus of this session will be to give founders the tools to cross over the growth stage. Talking about expansion strategies, the importance of being able to replicate the sales model quickly, how leadership is critical at this point. As well as how to adopt automation of processes and staying relevant to customers.

  • Ahmed Hazem Dakroury Falak Startups
  •  
    February 23, 2022
  •  
    2:30 pm
  •  
    Main Stage
  • Start

Reinventing the wheel: you are. A tale of TTM, ROI, and TCO Hosted by Zoho

Why and when to use low code platforms, from MVP to production-ready scalable solutions.

  • 2:30 pm
  • 2:45 pm
  • Main Stage

Why and when to use low code platforms, from MVP to production-ready scalable solutions.

  • Ali Shabdar Zoho
  •  
    February 24, 2022
  •  
    2:30 pm
  •  
    Main Stage
  • Start

Conversation with Dubai Future Fund's Sharif Al-Badawi

Walid Faza from MSA Capital and Sharif Al-Badawi from DFDF discussing Dubai Future District Fund.

  • 2:30 pm
  • 2:50 pm
  • Main Stage

Walid Faza from MSA Capital and Sharif Al-Badawi from DFDF discussing Dubai Future District Fund.

  • Walid Faza MSA Capital
  • Sharif El-Badawi Dubai Future District Fund (DF²)
  •  
    February 24, 2022
  •  
    2:30 pm
  •  
    Wellness Stage
  • Wellness

Mental Health for Founders

Conversations about mental wellbeing are becoming more common in MENA among founders and entrepreneurs. Nowadays, there's a lot of pressure…

  • 2:30 pm
  • 3:00 pm
  • Wellness Stage

Conversations about mental wellbeing are becoming more common in MENA among founders and entrepreneurs. Nowadays, there's a lot of pressure on every individual on so many levels, and the need to share when one’s feeling overwhelmed calls for a supportive ecosystem. How to ensure that? And how to encourage founders to share when they need to?

  • Ayman Alashkar  OVERWRITE.ai
  •  
    February 23, 2022
  •  
    2:35 pm
  •  
    Future Stage
  • Future

Artificial Intelligence: Base to Growth and Scalability

The role of AI in setting stable grounds for any startup is important, and what's more important is knowing where…

  • 2:35 pm
  • 2:55 pm
  • Future Stage

The role of AI in setting stable grounds for any startup is important, and what's more important is knowing where to implement AI in your business and how to make the best use of the data generated. Discussing AI strategies to boost grown, scalability and success for startups.

  • Nour Al Hassan Tarjama
  • Dr. Ahmad Khwileh Google MENA
  • Pinaki Laskar Fisheyebox
  • Susheel Sethumadhavan Kearney
  • Ajith Nayar CamCom Technologies
  •  
    February 23, 2022
  •  
    2:35 pm
  •  
    Digital Stage
  • Digital

Monetizing Content

Content consumption has been on the rise more than ever, and monetization is yet to be cracked. How can creators…

  • 2:35 pm
  • 3:05 pm
  • Digital Stage

Content consumption has been on the rise more than ever, and monetization is yet to be cracked. How can creators monetize their content in the current media consumer culture?

  • Basel Anabtawi Rising Giants Network
  • Joelle Yazbeck Twitter
  • Basim Dawood Sowt
  • Lemya Soltani Next Broadcast Media
  •  
    February 23, 2022
  •  
    2:45 pm
  •  
    Main Stage
  • Start

E-sports: Oil Worth Market

The gaming industry in the region has been on the rise since day one, and the rising interest and investment…

  • 2:45 pm
  • 3:15 pm
  • Main Stage

The gaming industry in the region has been on the rise since day one, and the rising interest and investment in local talent and games has been significant.Talking about the current state of e-sports in MENA and where it's headed globally.

  • Saeed Sharaf Esports Middle East
  • Madiha “Madi” Naz Esports Athlete
  • Aref Aabed MBC
  • Povilas Joniskis Boston Consulting Group (BCG)
  •  
    February 24, 2022
  •  
    2:45 pm
  •  
    Fintech Stage
  • Fintech

Future of fintechs and Cashless Economies Hosted by Hyperpay

  • 2:45 pm
  • 3:15 pm
  • Fintech Stage

  • Anuscha Iqbal Spotii
  • Katral-Nada Hassan YAP
  • Riaz Naqvi Hill+Knowlton
  • Alaeddin Elmajed HyperPay
  •  
    February 24, 2022
  •  
    2:50 pm
  •  
    Main Stage
  • Start

Supply Chain Fulfillment & Collaboration

Discussing fulfillment centers management, stakeholders collaboration, and tech innovation supporting retailers in managing orders and easing the process.

  • 2:50 pm
  • 3:20 pm
  • Main Stage

Discussing fulfillment centers management, stakeholders collaboration, and tech innovation supporting retailers in managing orders and easing the process.

  • Elie Skaf Right Farm
  • Nizar fakih STEP Group
  • Nikita Patel Oasis Greens
  •  
    February 24, 2022
  •  
    3:00 pm
  •  
    Wellness Stage
  • Wellness

Future of Virtual Fitness & Wearables

Virtual fitness has been around for a while now and it has gained more popularity during the pandemic, from virtual…

  • 3:00 pm
  • 3:30 pm
  • Wellness Stage

Virtual fitness has been around for a while now and it has gained more popularity during the pandemic, from virtual cycling classes to yoga retreats, there are many solutions for one to take care of physical and mental health and stay fit and focused. What's the future of virtual fitness experiences and wearables?

  • Stefania Brunori Stefania Brunori - Building Memorable Brands
  • Morgan Nayomi Matthews Peloton
  • Assem Emam ElCoach
  • Prateek Kewalramani Fitbit – Google
  •  
    February 23, 2022
  •  
    3:00 pm
  •  
    room 2
  • Start

Workshop: Customer-focused go-to-market strategies

  • 3:00 pm
  • 4:00 pm
  • room 2

  • Ottmar Krauss I² Consulting
  •  
    February 23, 2022
  •  
    3:05 pm
  •  
    Future Stage
  • Future

The Present and Future of Metaverse

Job opportunities, play to earn, and many more.

  • 3:05 pm
  • 3:35 pm
  • Future Stage

Job opportunities, play to earn, and many more.

  • Carolina Brandao Buck
  • Bei Wang Straight Fire
  • Vincent Ghossoub Nifty Craft
  • Kerrie Finch futurefactor
  •  
    February 23, 2022
  •  
    3:05 pm
  •  
    Digital Stage
  • Digital

Digital Assets for Creatives: NFTs

The new era for creatives is here, how come no one has ever thought of NFTs as a solution to…

  • 3:05 pm
  • 3:35 pm
  • Digital Stage

The new era for creatives is here, how come no one has ever thought of NFTs as a solution to protecting artists' work? It's definitely a revolutionary era that we still know too little about, let's explore the horizon here.

  • Amrita Sethi Art by Amrita
  • Kristel Bechara Visual Artist
  • Rami Kadi Rami Kadi Maison de Couture
  • Sarah Trad Step Feed
  •  
    February 23, 2022
  •  
    3:15 pm
  •  
    Main Stage
  • Start

When Corporates and Startups come Together -hosted by Microsoft for Startups

  • 3:15 pm
  • 3:45 pm
  • Main Stage

  • Carolin-Carmen Neubauer Fero
  • Elodie ROBIN HUB71
  • Asad Sheikh Microsoft for Startups
  •  
    February 24, 2022
  •  
    3:15 pm
  •  
    Fintech Stage
  • Fintech

Institutional Adoption of Crypto

Institutions and corporations are yet to take a step into the craze of crypto and the revolutionized financial systems, the…

  • 3:15 pm
  • 3:45 pm
  • Fintech Stage

Institutions and corporations are yet to take a step into the craze of crypto and the revolutionized financial systems, the main concerns lay on security, regulation and access. Discussing how institutions can ride the crypto adoption.

  • Prateek Dwivedi 5IRE FOUNDATION FZCO
  • Richie Santosdiaz Fintech Times, Fintech Power 50 & The Corporate Group
  • Jamil (jamilist) Abu-Wardeh METKAF.com
  • Christian Kunz DIFC
  •  
    February 24, 2022
  •  
    3:20 pm
  •  
    Main Stage
  • Start

Conversation with Sidra Qasim, Founder of Atoms

From growing up in rural Pakistan and breaking out of society’s expectations to launching a footwear brand in New York…

  • 3:20 pm
  • 3:50 pm
  • Main Stage

From growing up in rural Pakistan and breaking out of society’s expectations to launching a footwear brand in New York City, Sidra Qasim’s story is not a regular one and we'll be hearing all about it in this chat.

  • Sidra Qasim Atoms
  • Mikal Khoso Emergent
  •  
    February 24, 2022
  •  
    3:30 pm
  •  
    Wellness Stage
  • Wellness

Tech Enabled Mental Care

Discussing the importance of integrating technology in mental care solutions, and the challenges in onboarding consumers to trust such solutions.

  • 3:30 pm
  • 4:00 pm
  • Wellness Stage

Discussing the importance of integrating technology in mental care solutions, and the challenges in onboarding consumers to trust such solutions.

  • Ivan Palomino Bessern
  • Khawla Hammad Takalam Online Counseling
  •  
    February 23, 2022
  •  
    3:35 pm
  •  
    Future Stage
  • Future

CleanTech and Renewables Solving Carbon Emission

Looking into the short-term and long-term solutions that can be implemented in the MENA region to reduce carbon emission, and…

  • 3:35 pm
  • 4:10 pm
  • Future Stage

Looking into the short-term and long-term solutions that can be implemented in the MENA region to reduce carbon emission, and discussing the process of transitioning into renewable energy sources and the challenges that come with it.

  • Jeremy Crane Yellow Door Energy
  • Anne Marie Thodsen The Umbrella Institute
  • Cornelius Matthes Dii Desert Energy
  • Vilhelm Hedberg ekar
  •  
    February 23, 2022
  •  
    3:35 pm
  •  
    Digital Stage
  • Digital

Optimising Streaming in MENA: Future Challenges of Increased Demand

Two aspects to be discussed in this conversation, first, the increased consumption of on-demand content, and second, the state of…

  • 3:35 pm
  • 4:05 pm
  • Digital Stage

Two aspects to be discussed in this conversation, first, the increased consumption of on-demand content, and second, the state of regional content production, how are streaming services working to satisfy this demand, and what's the role that are content creators, film producers and directors have to promote regional content?

  • Alaa Fadan Telfaz11
  • Richard Fitzgerald Augustus DMCC
  • Butheina Kazim Cinema Akil
  •  
    February 24, 2022
  •  
    3:45 pm
  •  
    Fintech Stage
  • Fintech

Simplifying Payments Experience for Startups Hosted by Tap Payments

  • 3:45 pm
  • 4:05 pm
  • Fintech Stage

  • Tala Hammash NYU
  • Madiha Sattar Careem Pay
  • Ahmed Alaradi Tap Payments
  • Ali Al Ebrahim COFE
  •  
    February 23, 2022
  •  
    3:45 pm
  •  
    Main Stage
  • Start

Venture Studio Potential In the Middle East Hosted by BIM Ventures

Accelerators and incubators have an important role to play in the startup ecosystem, however they do not offer the solution…

  • 3:45 pm
  • 4:15 pm
  • Main Stage

Accelerators and incubators have an important role to play in the startup ecosystem, however they do not offer the solution for every challenge. Talking about the core role of Venture studios in the ecosystem and the true value that they add to the chain, their relationship with investors and more.

  • Kareem Elsirafy Modus Capital
  • Sanjeev Kohli GLOWFISH VENTURES
  • Omar Al Shaaban The Space
  • Alper Celen Enhance Ventures
  • Mohamed Amine Merah BIM Ventures
  •  
    February 24, 2022
  •  
    3:50 pm
  •  
    Main Stage
  • Start

The Outliers Success Stories Hosted by Hub71

  • 3:50 pm
  • 4:20 pm
  • Main Stage

  • Peter Abou Hachem Hub71
  • Michelle Tarnow Alliance Care Technologies
  • Akram Amir AR Engineering
  • Hamza Khan Letswork
  •  
    February 24, 2022
  •  
    4:00 pm
  •  
    Wellness Stage
  • Wellness

Closing of Wellness Track

  • 4:00 pm
  • 4:05 pm
  • Wellness Stage

  •  
    February 23, 2022
  •  
    4:05 pm
  •  
    Digital Stage
  • Digital

Leaving a Mark on Consumers from Experience

The importance of experience for a brand to stand out and build a loyal community. Discussing types of experiences and…

  • 4:05 pm
  • 4:40 pm
  • Digital Stage

The importance of experience for a brand to stand out and build a loyal community. Discussing types of experiences and what strategies brands have to follow to attract the right consumers.

  • Moe Minkara Mink
  • Rob Beswick Virgin Mobile UAE
  • Fouad Jeryes Maqsam
  • Vishal Badiani Snapchat
  •  
    February 24, 2022
  •  
    4:05 pm
  •  
    Fintech Stage
  • Fintech

Open Banking: Promoting Financial Inclusion

Seeing the benefit of open banking is one thing and implementing it is another, there's a major struggle in implementing…

  • 4:05 pm
  • 4:35 pm
  • Fintech Stage

Seeing the benefit of open banking is one thing and implementing it is another, there's a major struggle in implementing the right strategies and developing the right products and services to access consumers data at low cost and in a way that's suited to the needs to consumers. Discussing solutions and regulations.

  • Hala Zahran Arab Bank
  • Mehdi Tazi Lean Technology
  • Ihsan Al Hayek DAPI
  • Emir Isik Tarabut Gateway
  •  
    February 23, 2022
  •  
    4:10 pm
  •  
    Future Stage
  • Future

ESG Principles: Opportunities and Risks for Startups

A deep dive into the broad categories of ESG ("Environmental, Social, and -Corporate- Governance). The panelists will examine and discuss…

  • 4:10 pm
  • 4:40 pm
  • Future Stage

A deep dive into the broad categories of ESG ("Environmental, Social, and -Corporate- Governance). The panelists will examine and discuss the opportunities presented to early stage founders in adopting ESG principles into their corporate strategy. The panelists bring unique insight and perspective on ESG implementation from a financial, legal and policy point of view.

  • Shaker Zainal MBRIF
  • Ahmed Al Naqbi EDB
  • Abdullah Mutawi Al Tamimi & Co
  • Jihad Sadiq FortyGuard
  •  
    February 23, 2022
  •  
    4:15 pm
  •  
    Main Stage
  • Start

The Y Combinator Effect on MENA

In a conversation with Y Combinator startups, we will discuss the effect that the model had on the MENA ecosystem,…

  • 4:15 pm
  • 4:45 pm
  • Main Stage

In a conversation with Y Combinator startups, we will discuss the effect that the model had on the MENA ecosystem, and compare it with existing regional programs through pros and cons.

  • Rayan Dawud Outliers Venture Capital
  • Sonia Gokhale VentureSouq
  • Omar Kassim Nomod
  • Feras Jalbout baraka
  •  
    February 24, 2022
  •  
    4:20 pm
  •  
    Main Stage
  • Start

Investing in Impact Startups For a Better Living

Discussing the importance of investing in impact startups to build solutions that only the new generation can solve around the…

  • 4:20 pm
  • 4:50 pm
  • Main Stage

Discussing the importance of investing in impact startups to build solutions that only the new generation can solve around the world's problems including climate change, pollution, and more. And the role of investors in raising awareness on social impact.

  • Alicia Sornson Village Capital
  • Kevin Holliday C3 (Companies Creating Change)
  • Khyara Ranaweera The Conscious Consultancy
  • Tameka Vasquez Sidewalk Labs (Alphabet)
  •  
    February 24, 2022
  •  
    4:35 pm
  •  
    Fintech Stage
  • Fintech

Closing of Fintech Track

  • 4:35 pm
  • 4:40 pm
  • Fintech Stage

  •  
    February 23, 2022
  •  
    4:40 pm
  •  
    Future Stage
  • Future

Closing of Future Track

  • 4:40 pm
  • 4:45 pm
  • Future Stage

  •  
    February 23, 2022
  •  
    4:40 pm
  •  
    Digital Stage
  • Digital

Closing of Digital Track

  • 4:40 pm
  • 4:45 pm
  • Digital Stage

  •  
    February 23, 2022
  •  
    4:45 pm
  •  
    Main Stage
  • Start

Is there Room For Automation in Influencer Marketing?

As reliance on technology to streamline and accelerate digital transformation continues to sweep the marketing industry, many wonder if the…

  • 4:45 pm
  • 5:00 pm
  • Main Stage

As reliance on technology to streamline and accelerate digital transformation continues to sweep the marketing industry, many wonder if the creator economy and influencer marketing can ride the wave of automation. In its current state, most creator and influencer marketing remains manual and archaic, but with the next wave of technology, we are beginning to see the introduction of end-to-end business process automation. How can brands quickly and efficiently scale the power of creators in a time where content is decentralizing and folding advertising within the content?

  • Ricky Ray Butler BEN Group
  •  
    February 24, 2022
  •  
    4:50 pm
  •  
    Main Stage
  • Start

Building Communities

Discussing the importance of building support systems for the startup ecosystem including startup founders, VCs, and entrepreneurship support organizations, and…

  • 4:50 pm
  • 5:20 pm
  • Main Stage

Discussing the importance of building support systems for the startup ecosystem including startup founders, VCs, and entrepreneurship support organizations, and the role that these communities play in entrepreneurs' success and growth.

  • Badr Ward Lamsa
  • Dana Abou Shackra Park Innovation
  • Aamer Sheikh PepsiCo
  • Saeed Alnofeli in5
  •  
    February 23, 2022
  •  
    5:00 pm
  •  
    Main Stage
  • Start

Leveling the Playing Field – Digital Payments Are the Great Equalizer Keynote Hosted by Amazon Payment Services

  • 5:00 pm
  • 5:15 pm
  • Main Stage

  •  
    February 23, 2022
  •  
    5:15 pm
  •  
    Main Stage
  • Start

Closing of Main Stage

  • 5:15 pm
  • 5:20 pm
  • Main Stage

  •  
    February 24, 2022
  •  
    5:20 pm
  •  
    Main Stage
  • Start

Pitch Competition announcement & ceremony Hosted by Dtec

  • 5:20 pm
  • 5:50 pm
  • Main Stage