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Step Dubai Agenda

Keep an eye out for updates and final agenda






  •  
    February 19, 2025
  •  
    9:10 am
  •  
    Main Stage
  • Funders and Founders

Opening

  • 9:10 am
  • 9:15 pm
  • Main Stage

  •  
    February 19, 2025
  •  
    9:20 am
  •  
    Main Stage
  • Funders and Founders

MENA Startup Ecosystem: Synergy and Growth

Explore how GCC markets can complement each other to form a unified, dynamic startup ecosystem, tapping into MENA’s unique opportunities.…

  • 9:20 am
  • 10:00 am
  • Main Stage

Explore how GCC markets can complement each other to form a unified, dynamic startup ecosystem, tapping into MENA’s unique opportunities. This session will highlight lessons from 2024’s expansion, the role of visa reforms in fostering entrepreneurship, strategies for overcoming regulatory hurdles, and the power of country partnerships to drive cross-border collaboration and market growth. The focus will shift from dividing markets to growing the pie and building synergies across the region.

  •  
    February 20, 2025
  •  
    10:10 am
  •  
    Main Stage
  • Funders and Founders

Founder Wellness and Mental Health: The Hidden Metrics of Success

Explore the impact of mental health on founder performance, and how investor-backed support for founder wellness can lead to greater…

  • 10:10 am
  • 10:40 am
  • Main Stage

Explore the impact of mental health on founder performance, and how investor-backed support for founder wellness can lead to greater resilience and long-term success. Discuss actionable steps for prioritizing health amid high-stakes growth.

  •  
    February 20, 2025
  •  
    10:30 am
  •  
    Stage B
  • Funders and Founders

Pitch Competition Round 2

  • 10:30 am
  • 12:30 pm
  • Stage B

  •  
    February 19, 2025
  •  
    10:30 am
  •  
    Main Stage
  • Funders and Founders

How Incubators Are Supporting Next-Gen Startups

Dive into the evolving role of incubators in fostering next-gen startups. This session will highlight how incubators provide critical resources,…

  • 10:30 am
  • 11:00 am
  • Main Stage

Dive into the evolving role of incubators in fostering next-gen startups. This session will highlight how incubators provide critical resources, mentorship, and networks to empower early-stage founders. Explore success stories, emerging trends in incubation programs, and how these hubs are driving innovation, addressing market gaps, and preparing startups for sustainable growth in a competitive landscape.

  •  
    February 20, 2025
  •  
    10:40 am
  •  
    Stage A
  • Fintech for SMBs

Open Banking for SMBs: Enabling Greater Access to Financial Services

How open banking is allowing SMEs to leverage fintech tools for enhanced financial management.

  • 10:40 am
  • 11:10 am
  • Stage A

How open banking is allowing SMEs to leverage fintech tools for enhanced financial management.

  •  
    February 19, 2025
  •  
    10:40 am
  •  
    Stage B
  • Adtech 2.0

Shaping the Future: AI and Programmatic Advertising Trends

Exploration of how AI is transforming ad targeting and personalization.

  • 10:40 am
  • 11:10 am
  • Stage B

Exploration of how AI is transforming ad targeting and personalization.

  •  
    February 19, 2025
  •  
    10:40 am
  •  
    Stage A
  • AI, LLMs, Cloud

The Future of AI Hardware: Powering Innovation and Autonomous Industries

The foundation of AI-driven industries lies in advanced hardware. This session will explore the critical role of specialized hardware, such…

  • 10:40 am
  • 11:10 pm
  • Stage A

The foundation of AI-driven industries lies in advanced hardware. This session will explore the critical role of specialized hardware, such as GPUs and specialized processors, in enabling AI’s growth. Learn from leaders in the sector about how AI hardware is evolving to meet the demands of autonomous systems and the industries relying on them.

  •  
    February 20, 2025
  •  
    10:45 am
  •  
    Main Stage
  • Funders and Founders

MENA VCs not missing the AI Opportunity

As AI continues to transform industries globally, MENA-based VCs are stepping up to ensure the region doesn’t miss the opportunity.…

  • 10:45 am
  • 11:15 am
  • Main Stage

As AI continues to transform industries globally, MENA-based VCs are stepping up to ensure the region doesn’t miss the opportunity. This session delves into how venture capitalists in MENA are identifying and supporting AI-driven startups, aligning with global trends while addressing regional needs. Hear from leading investors about their strategies, success stories, and the challenges of navigating the competitive AI funding landscape. Explore how MENA can position itself as a hub for AI innovation and investment.

  •  
    February 20, 2025
  •  
    11:15 am
  •  
    Stage A
  • Fintech for SMBs

Global Payroll Simplified for SMBs

Simplifying global payroll and cross-border operations is vital for SMBs expanding internationally. This session explores how companies like Deel, RemotePass,…

  • 11:15 am
  • 11:45 am
  • Stage A

Simplifying global payroll and cross-border operations is vital for SMBs expanding internationally. This session explores how companies like Deel, RemotePass, and others are leveraging fintech to revolutionize payroll systems. Discover how these solutions are enabling seamless, efficient payroll management across borders, helping businesses scale while reducing complexity.

  •  
    February 20, 2025
  •  
    11:20 am
  •  
    Main Stage
  • Funders and Founders

From Exit to Evolution: What Happens After a Startup is Acquired?

A deep dive into life after acquisition for startups, discussing how founders navigate changes in company culture, manage staff expectations,…

  • 11:20 am
  • 11:50 am
  • Main Stage

A deep dive into life after acquisition for startups, discussing how founders navigate changes in company culture, manage staff expectations, and create value within a larger corporation.

  •  
    February 19, 2025
  •  
    11:40 am
  •  
    Main Stage
  • Funders and Founders

Building Unicorns: Start with the Seed

This session will cover practical strategies for building scalable startups in the UAE, with a focus on early-stage challenges like…

  • 11:40 am
  • 12:10 pm
  • Main Stage

This session will cover practical strategies for building scalable startups in the UAE, with a focus on early-stage challenges like team building, market validation, and securing strategic partnerships. Learn from entrepreneurs and experts who have successfully navigated the journey from seed stage to scaling ventures.

  •  
    February 19, 2025
  •  
    11:50 am
  •  
    Stage A
  • AI, LLMs, Cloud

Cloud-Powered AI: UAE’s Billion-Dollar Partnerships Shaping Future AI Infrastructure

How cloud giants like AWS are helping UAE drive AI adoption in enterprises.

  • 11:50 am
  • 12:20 pm
  • Stage A

How cloud giants like AWS are helping UAE drive AI adoption in enterprises.

  •  
    February 19, 2025
  •  
    11:50 am
  •  
    Stage B
  • Adtech 2.0

Decoding Data: Leveraging Big Data in AdTech for Better Consumer Insights

Using AI and programmatic technology to extract insights from consumer data.

  • 11:50 am
  • 12:20 pm
  • Stage B

Using AI and programmatic technology to extract insights from consumer data.

  •  
    February 20, 2025
  •  
    12:20 pm
  •  
    Main Stage
  • Funders and Founders

VC Lense: Liquidity, Interest Rates and Global Economy

The global economy is shifting, and with it, the dynamics of venture capital. This session examines how liquidity challenges, fluctuating…

  • 12:20 pm
  • 12:50 pm
  • Main Stage

The global economy is shifting, and with it, the dynamics of venture capital. This session examines how liquidity challenges, fluctuating interest rates, and macroeconomic trends are reshaping the VC space. Gain insights from investors and industry leaders on adapting funding strategies, managing risk, and identifying opportunities in a constrained capital environment. Explore what these changes mean for startups seeking investment and how the ecosystem can remain resilient in uncertain times.

  •  
    February 20, 2025
  •  
    12:25 pm
  •  
    Stage A
  • Fintech for SMBs

Fintech Solutions for SMBs: Streamlining Cash Flow with BNPL for B2B

In today’s fast-paced business environment, managing cash flow is a key challenge for SMBs. This session dives into the growing…

  • 12:25 pm
  • 12:55 pm
  • Stage A

In today’s fast-paced business environment, managing cash flow is a key challenge for SMBs. This session dives into the growing trend of Buy Now, Pay Later (BNPL) solutions for B2B, exploring how these fintech innovations are providing businesses with flexible payment options and improving their operational efficiency. Learn from industry leaders how BNPL is transforming the way SMBs manage expenses, streamline cash flow, and scale globally.

  •  
    February 19, 2025
  •  
    12:25 pm
  •  
    Stage B
  • Adtech 2.0

AI-Enhanced Ads: Revolutionizing Engagement and Performance

Similar to Google Ads AI-powered editing features, platforms can offer similar features that enhance the user experience and ensure ad…

  • 12:25 pm
  • 12:55 pm
  • Stage B

Similar to Google Ads AI-powered editing features, platforms can offer similar features that enhance the user experience and ensure ad responsiveness. How much of an impact does this have on user engagement and ad performance?

  •  
    February 19, 2025
  •  
    1:35 pm
  •  
    Main Stage
  • Funders and Founders

10 People = $1 Billion Companies: Tools and Platforms are Reinventing Building and Scaling

Discover how AI-driven tools are revolutionizing productivity for startups, enabling teams to achieve more with less. This session explores the…

  • 1:35 pm
  • 2:05 pm
  • Main Stage

Discover how AI-driven tools are revolutionizing productivity for startups, enabling teams to achieve more with less. This session explores the emerging phenomenon of "10-person, $1 billion companies," highlighting how AI is transforming traditional bootstrapping and redefining self-funding strategies.

  •  
    February 20, 2025
  •  
    1:45 pm
  •  
    Main Stage
  • Funders and Founders

Shifting Mindsets to Build Global AI and SaaS Companies from MENA

This session explores the journey of building scalable, globally competitive AI and SaaS companies from the region. Learn from founders…

  • 1:45 pm
  • 2:15 pm
  • Main Stage

This session explores the journey of building scalable, globally competitive AI and SaaS companies from the region. Learn from founders and experts who have successfully navigated challenges like talent acquisition, market entry, and cross-border scaling. Discover strategies to leverage MENA's unique advantages while tackling the hurdles of going global in these high-growth sectors.

  •  
    February 19, 2025
  •  
    1:50 pm
  •  
    Stage A
  • AI, LLMs, Cloud

Scaling Intelligence: Foundational Models vs. Open Source – What Will Shape the Future?

As the AI landscape rapidly evolves, the debate between proprietary foundational models and open-source frameworks is intensifying. This session will…

  • 1:50 pm
  • 2:20 pm
  • Stage A

As the AI landscape rapidly evolves, the debate between proprietary foundational models and open-source frameworks is intensifying. This session will explore the strengths and limitations of both approaches in shaping the future of AI. From the scalability of large, proprietary models developed by industry giants to the flexibility and community-driven innovation of open-source solutions, we'll examine how each model is influencing AI development, deployment, and accessibility. Join experts in discussing the future of AI, and how businesses can navigate this landscape to drive innovation while balancing performance, security, and ethical considerations.

  •  
    February 19, 2025
  •  
    1:50 pm
  •  
    Stage B
  • Adtech 2.0

The Future of Digital Campaigns: Optimizing ROI with Programmatic AI

Best practices for enhancing advertising ROI through automation and machine learning.

  • 1:50 pm
  • 2:20 pm
  • Stage B

Best practices for enhancing advertising ROI through automation and machine learning.

  •  
    February 20, 2025
  •  
    1:50 pm
  •  
    Stage B
  • Adtech 2.0

Leveraging AI for Audience Insights: Transforming Data into Actionable Strategy

How are agencies and companies using AI-driven insights to move beyond traditional metrics and tailor their AdTech strategies for specific…

  • 1:50 pm
  • 2:20 pm
  • Stage B

How are agencies and companies using AI-driven insights to move beyond traditional metrics and tailor their AdTech strategies for specific MENA audiences? What new tools are available to streamline this data-to-strategy conversion?

  •  
    February 20, 2025
  •  
    2:25 pm
  •  
    Stage A
  • AI, LLMs, Cloud

Building Trust in AI: Transparency, Accountability, and Bias Mitigation in LLMs

As large language models (LLMs) become increasingly integrated into our digital landscape, trust and accountability are paramount. This session will…

  • 2:25 pm
  • 2:55 pm
  • Stage A

As large language models (LLMs) become increasingly integrated into our digital landscape, trust and accountability are paramount. This session will explore strategies for ensuring transparency in AI systems, addressing concerns around bias, and fostering accountability in AI development and deployment. Learn from industry experts about best practices for designing AI systems that are fair, ethical, and trustworthy, and how to implement effective bias mitigation techniques in LLMs to build confidence among users and stakeholders.

  •  
    February 19, 2025
  •  
    2:45 pm
  •  
    Main Stage
  • Funders and Founders

Smart Funding Strategies: How to Secure Debt Financing for Growth

Discover how startups can leverage debt financing as a strategic tool for growth. This session will demystify the process, from…

  • 2:45 pm
  • 3:15 pm
  • Main Stage

Discover how startups can leverage debt financing as a strategic tool for growth. This session will demystify the process, from understanding when debt is the right option to identifying the best sources and structuring agreements. Learn from experts and founders who have successfully utilized debt financing to scale their businesses while maintaining equity control. Gain practical insights into navigating lender relationships, managing risks, and optimizing financial health for sustainable expansion.

  •  
    February 20, 2025
  •  
    2:55 pm
  •  
    Main Stage
  • Funders and Founders

Navigating Geopolitical Shifts: How MENA Startups Can Secure Cross-Border Funding Amid Global Tensions

An exploration of how recent geopolitical events are impacting cross-border investments in the MENA region. Founders and funders discuss strategies…

  • 2:55 pm
  • 3:25 pm
  • Main Stage

An exploration of how recent geopolitical events are impacting cross-border investments in the MENA region. Founders and funders discuss strategies for maintaining foreign investor interest and building resilience in uncertain markets.

  •  
    February 19, 2025
  •  
    2:55 pm
  •  
    Stage A
  • Fintech for SMBs

Virtual IBANs: How SMEs Can Leverage Fintech for Better Banking

Virtual banking solutions and their role in enhancing SME financial operations.

  • 2:55 pm
  • 3:25 pm
  • Stage A

Virtual banking solutions and their role in enhancing SME financial operations.

  •  
    February 19, 2025
  •  
    2:55 pm
  •  
    Stage B
  • Adtech 2.0

Real-Time Relevance: AI-Driven Ad Personalization for Maximum ROI

With personalization being at the forefront of ideal user experience, Ai is facilitating ad personalization by interpreting behavioral data to…

  • 2:55 pm
  • 3:25 pm
  • Stage B

With personalization being at the forefront of ideal user experience, Ai is facilitating ad personalization by interpreting behavioral data to customize ad content in real time, commonly found in programmatic practices. How could AI reduce ad fatigue and improving ROI?

  •  
    February 20, 2025
  •  
    3:00 pm
  •  
    Stage A
  • AI, LLMs, Cloud

AI-Powered Supply Chains: Driving Efficiency and Resilience in Global Markets

AI is transforming the way supply chains operate, providing businesses with unprecedented levels of efficiency, resilience, and agility. This session…

  • 3:00 pm
  • 3:30 pm
  • Stage A

AI is transforming the way supply chains operate, providing businesses with unprecedented levels of efficiency, resilience, and agility. This session will explore how AI-powered solutions are optimizing logistics, enhancing forecasting, and improving decision-making in global supply chains. Learn how AI tools are enabling companies to better manage inventory, predict demand, reduce waste, and respond to disruptions in real time. With insights from industry leaders, discover how AI is shaping the future of global markets by driving smarter, more sustainable, and more resilient supply chain strategies.

  •  
    February 20, 2025
  •  
    3:00 pm
  •  
    Stage B
  • Adtech 2.0

How is Cross-Border eCommerce Growth Impacting AdTech Strategies in the GCC?

As the UAE continues to attract international eCommerce platforms, what new opportunities and challenges does this bring for AdTech companies…

  • 3:00 pm
  • 3:30 pm
  • Stage B

As the UAE continues to attract international eCommerce platforms, what new opportunities and challenges does this bring for AdTech companies targeting GCC consumers across borders?

  •  
    February 19, 2025
  •  
    3:35 pm
  •  
    Stage B
  • Adtech 2.0

Precision Targeting: AI's Role in Audience OptimizationPrecision Targeting: AI's Role in Audience Optimization

AI has been helping to improve lookalike targeting, predictive analytics and data integration. How could such technologies help in narrowing…

  • 3:35 pm
  • 4:05 pm
  • Stage B

AI has been helping to improve lookalike targeting, predictive analytics and data integration. How could such technologies help in narrowing down audiences and optimizing reach?

  •  
    February 20, 2025
  •  
    3:35 pm
  •  
    Stage B
  • Adtech 2.0

Programmatic Advertising and Its Growing Impact on Brand Trust

What are the risks of brand placement with programmatic ads, and how can companies ensure their ads appear in safe,…

  • 3:35 pm
  • 4:05 pm
  • Stage B

What are the risks of brand placement with programmatic ads, and how can companies ensure their ads appear in safe, reputable environments?

  •  
    February 19, 2025
  •  
    3:55 pm
  •  
    Main Stage
  • Funders and Founders

Scaling to the US: Lessons from Regional Trailblazers

While MENA offers a fertile ground for startups, what does it take to expand into global markets such as the…

  • 3:55 pm
  • 4:20 pm
  • Main Stage

While MENA offers a fertile ground for startups, what does it take to expand into global markets such as the US? This session will feature companies that have successfully grown beyond the region, sharing strategies, challenges, and opportunities in scaling their operations internationally.

  •  
    February 20, 2025
  •  
    4:10 pm
  •  
    Stage A
  • AI, LLMs, Cloud

Cloud and AI: Building the Infrastructure for the Future

The cloud is the backbone of AI's growth and integration. This session will explore how cloud platforms are enabling AI…

  • 4:10 pm
  • 4:40 pm
  • Stage A

The cloud is the backbone of AI's growth and integration. This session will explore how cloud platforms are enabling AI advancements by offering the scalability, flexibility, and resources needed to power autonomous industries. Experts from companies like Nvidia, Falcon Abu Dhabi, and DEWA will discuss the role of cloud infrastructure in supporting AI systems and enabling governments and enterprises to build AI-driven ecosystems.

  •  
    February 20, 2025
  •  
    4:10 pm
  •  
    Stage B
  • Adtech 2.0

How Can Small Businesses Compete in Ad Spend with Tech Giants?

With AdTech being dominated by major players, what strategies can smaller businesses use to maximize impact and compete effectively?

  • 4:10 pm
  • 4:40 pm
  • Stage B

With AdTech being dominated by major players, what strategies can smaller businesses use to maximize impact and compete effectively?

  •  
    February 19, 2025
  •  
    4:25 pm
  •  
    Main Stage
  • Funders and Founders

Governance for Every Phase: Aligning Growth and Leadership

Governance evolves as startups grow. This session will provide tailored insights for seed and Series A startups on building effective…

  • 4:25 pm
  • 4:55 pm
  • Main Stage

Governance evolves as startups grow. This session will provide tailored insights for seed and Series A startups on building effective boards, managing investor relations, and establishing governance practices that align with their growth stage. Learn how to lay a strong foundation for scaling responsibly.

  •  
    February 20, 2025
  •  
    4:40 pm
  •  
    Main Stage
  • Funders and Founders

Pitch competition final round

  • 4:40 pm
  • 5:10 pm
  • Main Stage

  •  
    February 20, 2025
  •  
    4:45 pm
  •  
    Stage A
  • AI, LLMs, Cloud

The Next Leap in Generative AI: From Chatbots to Multimodal Applications

Generative AI is rapidly evolving, with the capabilities of chatbots expanding far beyond simple text-based interactions. This session will explore…

  • 4:45 pm
  • 5:15 pm
  • Stage A

Generative AI is rapidly evolving, with the capabilities of chatbots expanding far beyond simple text-based interactions. This session will explore the next frontier of generative AI, where multimodal applications combine text, voice, images, and video to create richer, more immersive experiences. Hear from experts about the breakthroughs in AI models and their potential to revolutionize industries like healthcare, education, entertainment, and more. Understand how these technologies are reshaping user interactions and opening new opportunities for businesses worldwide.

  •  
    February 20, 2025
  •  
    4:45 pm
  •  
    Stage B
  • Adtech 2.0

Hyper-Targeting or Over-Personalization? Leveraging AI Agents to Avoid Consumer Fatigue

With AI agents enabling real-time, hyper-targeted ad placements, where is the line between relevance and intrusion? How can brands use…

  • 4:45 pm
  • 5:15 pm
  • Stage B

With AI agents enabling real-time, hyper-targeted ad placements, where is the line between relevance and intrusion? How can brands use AI agents to fine-tune personalized ads without overwhelming consumers?

  •  
    February 19, 2025
  •  
    5:05 pm
  •  
    Stage B
  • Adtech 2.0

Smarter Bids: Leveraging Predictive AI for Ad Efficiency

Today ad placement is extremely crucial for a successful strategy, as the target is to maximize conversion and reduce cost,…

  • 5:05 pm
  • 5:35 pm
  • Stage B

Today ad placement is extremely crucial for a successful strategy, as the target is to maximize conversion and reduce cost, and with machine learning, platforms can adjust bids on factors like audience segment, time of the day or competition. Lets discuss how predictive AI models could support efficient spending and effective ad impact, especially in high-stakes bidding environments.