the leading tech festival
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Sriram Krishnan is a general partner at Andreessen Horowitz where he invests in early stage consumer startups. Today, Sriram serves on the board of Hopin. Prior to joining a16z, Sriram held numerous senior product roles. Most recently, he led core consumer teams at Twitter where he was responsible for products including the home timeline, new user experience, search, discovery, and audience growth. Before this, Sriram created and oversaw various mobile ad products for both Snap and Facebook, including Snap’s Direct Response ads business and the Facebook Audience Network, one of the largest networks in display advertising. Sriram started his career at Microsoft where he touched numerous projects related to Windows Azure. He is the author of

Her Royal Highness Princess Reema bint Bandar bin Sultan bin Abdulaziz Al Saud was appointed Ambassador to the United States on February 23, 2019 by the Custodian of the Two Holy Mosques King Salman bin Abdulaziz. She is the first woman in the country’s history to serve in the role of Ambassador. She presented her credentials to President Donald Trump on July 8, 2019. From 1983 to 2005, Princess Reema lived in Washington, DC, while her father Prince Bandar served as Saudi Ambassador to the United States. She attended George Washington University where she graduated with a Bachelor of Arts degree in Museum Studies. Princess Reema returned to Saudi Arabia, where she focused on private sector initiatives and the empowerment of women in the Kingdom. In 2000, She co-founded Yibreen, a women’s gym. From 2007 until 2015, Princess Reema was the Chief Executive Officer of Alfa International Company Limited - Harvey Nichols Riyadh, a multi-brand luxury retail company, where she collaborated with leading female recruitment agency, Glowork, and commissioned a study on Obstacles for Women in the Workplace, which set the tone for female inclusion in retail, and resulted in opening the first workplace nursery in a retail store, enabling more women to work while caring for children. In 2013, she founded Alf Khair, a social enterprise aimed at elevating the professional capital of Saudi women through a curriculum developed to enable financial self-sufficiency. In 2016, Princess Reema left the private sector to begin a career of public service as Vice President of Women’s Affairs at the Saudi General Sports Authority where she developed policies and programs that benefited women and children throughout Saudi Arabia. After a successful year, she was promoted to Deputy of Development and Planning in January 2018. In October 2018, She was also appointed President of the Mass Participation Federation, making her the first woman to lead a multi-sports federation in the Kingdom, a role that she occupied until her appointment as Saudi Ambassador to the United States. Princess Reema is excited to take her leadership role to the world stage as Saudi Arabia’s Ambassador to the United States. As part of her philanthropic work, Princess Reema became a founding member of the Zahra Breast Cancer Awareness Association in 2007, which set a Guinness World Record by forming the World's Largest Human Awareness Ribbon at the Princess Noura University in Riyadh in 2015. Princess Reema has served as a member of the World Bank’s advisory council for the Women Entrepreneurs Finance Initiative since 2017. She has been a member of the Saudi Arabian Olympic Committee since 2017, and a member of the International Olympic Committee (IOC) Women in Sports Commission since 2018. In 2014, Fast Company recognized Princess Reema as the Most Creative Person of the year for Inviting Women into the Workforce. Foreign Policy Magazine recognized her as a Leading Global Thinker for the same year, placing her high up in the “Moguls” category. She was featured on the Forbes lists of the 200 Most Powerful Arab Women and Most Powerful Arab Women in Saudi Arabia lists for 2014.

Allen Blue is vice president of product management and cofounder of LinkedIn, the online professional network. At LinkedIn, he is responsible for LinkedIn’s overall product strategy. He also sponsors LinkedIn’s work and education products within the economic graph team, including the products and platforms supporting Skillful.com (a joint effort to close the middle skills gap in the United States between LinkedIn and the Markle Foundation.) He advises several startups in Silicon Valley, most focused on improving health and education. He sat on the U.S. Commerce Department’s Data Advisory Council, helping guide the department’s efforts to make its data broadly available to American businesses. Blue serves on the boards of the Hope Street Group, a non-profit which focuses on bringing economic opportunity to Americans through a combination of policy and practice, and Change.org, an online destination for making grassroots-driven change easier. Before LinkedIn, Blue cofounded SocialNet.com, an online dating service, and graduated from Stanford University.

Former president of HBO Enterprises, currently marketing professor at NYU Stern School of Business, visiting professor at American University in Dubai and former staff writer at the Los Angeles Times.

The Executive Chairman of Wamda Group, a platform that invests, nurtures and builds entrepreneurship eco-systems across the Middle East and North Africa. Fadi is also the Co-Founder of Aramex, one of the leading global logistics companies. Fadi spent the first 30 years of his work life as CEO of Aramex, building the company, making it the leading emerging market logistics company, employing over 15,000 people working in over 250 offices in 90 countries. He took the company public twice, first on Nasdaq making it the first company from the Arab work to do so, then on Dubai Financial market. He continues to be active on the Aramex board. Fadi is a serial entrepreneur. In his career, he was involved with founding, investing and launching tens of companies and non-profits, from digital tech, hospitality, F&B, fitness & wellness to security. Passionate about impact and social entrepreneurship, Fadi founded and Chairs Ruwwad for Development, a private‐sector led community empowerment platform that helps marginalized communities across several countries in the MENA region, overcome marginalization through activism, civic engagement, education and financial inclusion. He has also co-founded and continues to support one of the leading not-for-profit sports clubs in Jordan. Fadi also served and continues to serve on several global and regional boards of companies, education institutions and non-profits.

Jeremiah is a technology analyst who forecasts how technology will impact business, society and our lives, based in Silicon Valley.

ROBERT SCOBLE: Infinite Retina Chief Strategy Officer | Spatial Computing Researcher | Expert on Augmented and Virtual Reality | Top Five Technology Blogger Robert Scoble is among the world's best-known technology strategists. He is also a keynote speaker and most passionate about Virtual and Augmented Reality and how they will change and disrupt business. Based on his many meetings with tech pioneers and thinkers, he is always looking for early changes in patterns that foretell lasting trends. Three such trends have resulted in his three books. Siri was launched in his house. He did the first live video from inside the first Tesla (Elon Musk gave him a ride before he gave his best friend a ride). He has the first video of a Google self-driving car up on YouTube. He was first to show the world many companies and technologies, like those, and Flipboard, Pandora, Instagram, and thousands of others. Scoble is best known for his blog, Scobleizer, and associated social media accounts, like Scobleizer on Twitter, which came to prominence during his tenure as a technology strategist at Microsoft. He later worked for Fast Company as a video blogger and then Rackspace promoting breakthrough technology and startups and representing its brand to millions. Founded by Irena Cronin and Robert Scoble in October 2018, Infinite Retina, LLC, is the first strategy firm dedicated to helping big brands develop and implement spatial computing strategies (virtual and augmented reality, along with other computing that humans, robots, or virtual beings can move through). They believe that a decade from today the center of digital commerce and life will have migrated from today's handsets to tomorrow's VR and AR headsets -- or smart glasses, as they might be called. Robert wants to help brands understand, plan, and implement strategies to make this vital transformation. Robert is working with Irena on a new book, "Infinite Retina," which will be published in Spring 2020. It will focus on several industries that will radically change in the 2020s due to Spatial Computing. In addition, Robert has interviewed thousands of tech company founders, and his previous three books, written with Forbes author Shel Israel, have predicted three decade-long trends: "Naked Conversations" predicted how businesses would use social media before Facebook became popular. "Age of Context" predicted how wearable and mobile technology would bring new kinds of software. His most recent book, "The Fourth Transformation," predicts how augmented and virtual reality will change every business. As a globally in demand keynote speaker Robert delivers a rocket ride through the future of technology, and shows you how your business is about to be disrupted by a perfect storm of technology changes. Spatial Computing, whether we call it mixed reality, augmented reality, or virtual reality, will join with autonomous vehicles, crypto currencies, new kinds of artificial intelligence and voice first systems, like Apple's Siri or Amazon's Alexa, along with other deep infrastructure changes from new kinds of cloud architectures to 5G to radically change what we think of computing and, even, what it means to be human.

Futurist, Storyteller and Cultural Strategist. A polymath and enthusiastic curator of people, patterns and stories. In 2019, Adah was recognised as one of TED Talks Global Emerging Innovators and was nominated by Google. In 2018, she was recognised as one of the UK’s Top 100 Black and Minority Ethnic (BAME) Leaders in Technology. Adah is a storyteller who empathetically subverts the status quo. She takes a philosophical approach to technology, hones her skills in pattern recognition and creates immersive storytelling and learning and development environments. Cultures in which her clients and audiences become critical thinkers, philosophers and immersive storytellers, problem-solvers. Innovators. With over 20 years experience in transforming cultures to nurture decentralised humanity-centred innovation environments. Adah has worked with businesses and individuals in advertising, education, entertainment, entrepreneurship, marketing, media and, technology start-ups. Her clients and partnerships have included Google, Unilever, Sainsbury's, Oath, Ogilvy Labs, The British Council, The EU Council, The Tate Modern, the British Film Institute (BFI), The Union Chapel, Burning Man Camp: Playground, ArabNet Dubai, Innovate Finance, Wayra UK, The Friday Club, and Shambala Festival to name a few.

Joel Ayala is a Managing Partner at Class 5. Prior to co-founding Class 5, Joel was on the founding team at Lumia Capital where he focused on investments in emerging markets, including Careem, Shedul, CargoX and many others. Joel serves on the Management Committee overseeing Lumia Capital Fund 1. Prior to Lumia, Joel worked on operations and corporate development at YuMe (NYSE: YUME). Joel led international expansion in Europe and Latin America and helped take the company public. Joel also co-founded Mingleton, a social discovery platform. He began his career as a banker with Jefferies. Joel graduated from Harvard University with an AB in Economics. He was named to Forbes’ 30 Under 30 in 2016 and currently serves on the board of Yellow, Meliuz, Shedul, FiscalNote, and EatStreet.

Erica Kerner is currently Sr. Advisor at ONE Championship – Asia’s largest Sports Media Property. She was formerly Vice President of Marketing and Communications for Tiffany & Co. Asia Pacific. In this role, she was responsible for all aspects of Tiffany’s marketing and communications planning, strategy and implementation across all retail channels and all Asia Pacific countries. She held a similar position at Ralph Lauren prior to joining Tiffany in 2013 and brings to her role more than 20 years of marketing experience in Asia Pacific, specifically Greater China. Working for Adidas as director of the Beijing 2008 Olympic Games, she was responsible for all aspects of the company’s marketing, sponsorship, licensing and business development activities. She and her team won China’s first-ever Cannes Gold Lion for the adidas Olympics campaign. Erica held the same role for adidas at the London 2012 Olympic Games. Before joining Adidas, Erica was Director of Marketing and Communications for Special Olympics China, helping to develop the program from 50,000 to 500,000 participants. In addition, as an account director at J. Walter Thompson Shanghai, she was responsible for creative advertising development, product development and retail marketing for DeBeers and PepsiCo. She also worked at Nike in various roles including director of international marketing for Nike Retail and Asia Pacific marketing manager. Erica started her marketing and advertising career at Bates Advertising in Taiwan working on multi-national clients. Erica graduated cum laude from Tufts University in 1989 with a degree in international relations. She is also a founding steering board member of The Marketing Society Asia and Chairman of the Marketing Society South East Asia.

A serial entrepreneur, Eric Cheng founded Carsome to transform the used car industry in Southeast Asia. He leads the overall strategic direction of the business across multiple verticals and expansion strategies. Prior to Carsome, Eric accumulated 8 years of marketing experience in the internet industry and a pioneer in championing digital media within Southeast Asia.

Expert in finance, transportation and media, Bibop G. Gresta has dedicated himself to improving the world. A world-renowned speaker, he has spoken about and discussed the future of transportation and human mobility at many high-level global meetings such as the World Economic Forum and the United Nations. He is a respected activist in Transhumanism and Ethical Entrepreneurship. He founded Bibop S.p.a, a digital content firm; he sold 40% to Telecom Italia for 11bn Italian Lira, creating one of the earliest successes of the Italian New Economy. In 2004, he co-founded the influential startup incubator Digital Magics SPA, responsible for more than 70 companies, and served as venture partner. He entered into the venture capital market in 2011 with two publically- traded companies in the United Kingdom and Germany. In 2014 Bibop partnered with HTT CEO Dirk Ahlborn to become Chairman for Hyperloop Transportation Technologies, Inc.

Christopher M. Schroeder is an American entrepreneur, advisor and investor in interactive technologies and social communications. He is author of the recent best seller, and first book on startups in the Arab World, Startup Rising -- The Entrepreneurial Revolution Remaking the Middle East. Schroeder was the CEO and Publisher of washingtonpost.newsweek interactive and co-founder of the Silicon Valley venture capital backed startupHealthCentral.com. Schroeder serves on the board of advisers of the American University of Cairo School of Business, American University School of International Service, and the boards of directors of the American University of Beirut, The German Marshall Fund and the American Council on Germany. He is on the Investment Committee of The Wamda Fund, one of the largest venture capital funds in the Middle East. He has co-led the Economic Recovery and Revitalization working group of the Atlantic Council's Middle East Strategy Task Force. He was named one of LinkedIn's first 50 Influencers. He graduated from Harvard College and Harvard Business School.

Mike Butcher (FRSA) is currently Editor of TechCrunch Europe. Mike is also involved in a project to bring European technology entrepreneurs and investors together in a club environment called TechHub (@TechHub), in London initially. A long time journalist, Mike has written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. He is a former editor ofNew Media Age magazine, the leading new media weekly in the UK, and the European edition of The Industry Standard magazine. Since 1996 he has launched or re-launched numerous media web sites and in 2000 he was nominated as NetMedia's European Internet Journalist of the Year. In 2004 he was voted "One of the 100 Innovators of the UK Internet Decade" by GfK NOP, the fourth-largest custom research business in the world. In July 2008 he was put at No. 47 out of the Top 100 people in London's creative industry by The Independent newspaper and The Hospital Club. In August 2008 TechCrunch Europe was awarded the best "Web 2.0 and business blog" in the UK, by the readers of Computer Weekly magazine. In 2009 it was named as one of the Top 10 blogs out of the UK. Also in 2009 he was named one of the Top 10 bloggers on Twitter in the UK. In October 2009 he was named one of the Top 50 most influential Britons in technology by The Daily Telegraph. In April 2010 he was named as one of Britain's Top 100 "digital power-brokers" by Wired UK magazine. In April 2010 TechCrunch Europe was shortlisted in the Specialist Digital Publisher category of the prestigious UK-based Association of Online Publishers' Digital Publishing Awards. In November 2010 he was named as one of London's most influential people in New Media and "king of dotcom commentators" by The Evening Standard Newspaper. In February he was listed as one of the Top 100 most influential people on Twitter in the UK. He has spoken at the prestigious Monaco Media Forum and Le Web, among many other conferences. Mike is a regular commentator on the technology business, appearing on BBC News, Sky News, Channel 4 and Bloomberg. Mike's personal blog is mbites, while he Twitters as @mikebutcher.

Henrique Dubugras is Co-Founder & CEO of Brex — the first of its kind corporate card for startups. A Brazilian entrepreneur, Henrique built payments company Pagar.me — the Stripe of Brazil — when he was sixteen years old. In just three years, Pagar.me grew to $1.5 billion in volume of transactions processed. In the fall of 2016, Henrique sold Pagar.me and enrolled at Stanford University. After eight months, he left school and founded Brex, which raised $215M in funding across three rounds in its first 18 months and was the fastest U.S. business-to-business company to be valued at over $1bn.

CEO and Co-Founder at Careem Mudassir looks after growth and expansion. He spent a geeky decade in Silicon Valley before becoming a management consultant in the region. He aspires to build the Middle East's first corporate institution that will improve people's lives and inspire others. When not traveling, he is hanging out with Captains and giving engineers feedback on user interface. He is an alum of McKinsey, Stanford and USC.

Shawn Mims or professionally know as MIMS is a multi platinum recording artist and entrepreneur who had the biggest record in the world called “This Is Why I’m Hot” in 2007.  MIMS is currently the visionary and CO-Founder behind RecordGram.  RecordGram is a mobile music and video recording studio in the palm of your hand that allows aspiring artists from around the world to instantly collaborate with award winning music producers for under $5.  As a recording artist, MIMS has generated over $14 million in gross sales and was featured in a $9 million Microsoft advertising campaign.  In addition to being an international superstar, MIMS is passionate about new technologies that improve people's lives.  Please visit http://www.recordgram.com

Co-Founder and CTO of Cloudera since it was formed in Oct 2008. Before that he was an Entrepreneur-in-Residence at Accel Partners for about 3-months. Prior to joining Accel he served as Vice President of Product Intelligence Engineering at Yahoo! and ran one of the very first organizations to use Hadoop for data analysis and business intelligence. Amr joined Yahoo after they acquired his first startup, VivaSmart, in July of 2000. Amr holds a Bachelor’s and Master’s degrees in Electrical Engineering from Cairo University, Egypt, and a Doctorate in Electrical Engineering from Stanford University.

Vice President – Snacks Category for Middle East & North Africa region at PepsiCo. He has more than 20 years of sales, marketing and general management experience in both small and multi-billion-dollar businesses covering more than 20 countries across the Middle East, North Africa and Turkey where he led some of the most valuable global brands and trademarks, launched numerous successful products and innovations, and built new brands from scratch. In his role as Vice President Snacks Category, Middle East & North Africa for PepsiCo, he leads the development of PepsiCo’s snacks portfolio including the largest food brands in the region such as Lays, Doritos, Cheetos and Sunbites. Mustafa has been with PepsiCo since 2008 when he started as the Marketing Director for Pepsi Cola Egypt, before moving to different roles across the region including GCC Marketing Director, General Manager Saudi & Yemen Beverages, and Vice President for Sales & New Business Development. Prior to PepsiCo, Mustafa worked across the Middle East, Turkey and Africa region at different companies including Procter & Gamble, Henkel, and Americana Foods. He has a bachelor’s degree in mechanical engineering from the American University in Cairo and has attended several executive education and development programs including ‘Creating and Implementing Strategy for Competitive Advantage’ from the Wharton Business School, and ‘Basics in International Management’ from the Cranfield School of Management. His passions are social and economic development and the support for startups and small businesses, which he has fulfilled through mentorship, judging in major startup competitions, as well as contributing opinion articles to key publications. Mustafa is currently based in Dubai, UAE.

Dean, Mohammed Bin Rashid School of Communication at American University of Dubai (AUD) Group TV Director, Middle East Broadcasting Corporation, MBC. Ph.D. (in progress) Arab Satellite Television, King’s College, University of Cambridge, UK M.S. Communications, Syracuse University, USA B.B.A. Business Administration, American University in Beirut, Lebanon Born in Lebanon in 1961, Mr. Jaber completed his Bachelors in Business Administration at the American University of Beirut in 1984 before going on to earn his Master's degree in Communications at Syracuse University in the US in 1986. Upon returning to Beirut, Ali joined the Fine Arts faculty of Beirut University College. There he helped set up their Broadcasting Department and for eight years taught a range of courses in television production. Concurrently, Ali worked as a Journalist covering the war in Lebanon and Iraq between the years 1987 to 1999, he was the correspondent of New York Times and The Times of London between 1989 and 1994, and Chief Correspondent for Lebanon and Syria for the German Press Agency (DPA) from 1987 to 1999. In 1992 he was approached by then Prime Minister Rafic Hariri and was asked to set up, from the ground up, a privately owned pan-Arab television station. Ali founded and managed what later became Future TV till 2003. While with Future, Ali oversaw the building of Future’s satellite broadcast and also started and managed a youth-oriented sister channel, Zen TV, which he ran for five years. In 2004, he was approached by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Ruler of Dubai, and brought in as a consultant to head Dubai Media Incorporated (DMI), to revamp and re-launch its seven national and pan-Arab satellite channels. In 2006, after 2 years in which Ali successfully managed to restructure the channels’ on-air branding and their content as well as re-organize the company’s out of date management structure, Ali was appointed DMI’s managing Editor. Working closely with now UAE Vice President and Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, DMI’s Board Members and the Chairman of Dubai’s governmental organizations, his responsibilities are wide-ranging and have grown to include the development of the media sector in the UAE. In 2008, His Highness Sheikh Mohammed bin Rashid Al Maktoum instructed Ali to set up a Communication School at the American University of Dubai. In July 2008 Ali was named Dean of Mohammed Bin Rashid School of Communication (MBRSC) and this year MBRSC graduates fifty students with degrees in Journalism and Digital Storytelling. One of the unique characteristics of the School is that it teaches all media writing courses in the Arabic language and its curricula focuses on Digital Media and Multi-platform Storytelling. In 2011 Ali was approached by Middle East media leader, MBC Group for a different type of challenge - this time in front of the camera, as a judge for the internationally mega-successful format, “Arabs Got Talent”. The show was a ratings hit, and raised the profile of MBC 4 to the #2 channel in the region. During that same year, and in parallel, Ali closed a deal with MBC to become Group TV Director of MBC’s 20 channels. In that capacity, and as of October 2011, Ali oversees content planning, acquisition, and programming for all the Group’s general entertainment and niche channels. Ali Jaber serves on the Dubai government Council for Design and Fashion, he also helped set up thenon-governmental organization: Young Arab Leaders (YAL) and was on the Advisory Board of American University of Beirut, School of Architecture and Design, in Beirut, Lebanon. Ali currently spearheads the Dubai government initiative the set up the Dubai School of Design in association with Massachussets Institute of Technology (MIT) and the New York based Parsons school of design and Fashion. Ali is also the goodwill ambassador for Sanad, the home hospice organization in Lebanon which offers free physical, psychological and spiritual support for terminally ill patients.

Monty Munford has 15 years' experience in the mobile, web and digital sectors and is a weekly columnist for Forbes in New York and The Telegraph in London. He also writes regularly on technology for prestigious publications such as The Economist, MIT Tech Review and Wired UK. He also contributes to TechCrunch, Mashable and The Next Web. He speaks on the BBC World Service and is a sought-after speaker around the world in cities such as London, San Francisco, Lagos, Dublin and Oxford University.

Leads the marketing function for Microsoft in the Middle East and Africa region, a role he assumed in March 2017. His team takes an integrated marketing and communications approach, using digital marketing and traditional channels to both build the Microsoft brand and also engage customers and partners on their purchase journey. Peter’s has lived and worked in the Middle East region for over 30 years and has deep experience of growing business in diverse Emerging Markets. Prior to joining Microsoft, he has had a distinguished career leading the marketing function in several of the world’s leading brands, including General Electric, Philips, and FedEx, where he has led multiple growth and investment programs to drive top line growth. He has built multiple public private partnerships with large government organizations to drive regional technology development, local software and engineering skills , and entrepreneurship. Peter has been a regular speaker at Marketing conferences across the region and is a member of several industry organizations. He is a past President of the Alumni Association of Dubai College, one of the top non-profit British schools in the region, and is also a member of their Board of Governors. Peter is based in Dubai with his wife and two children aged 10 and 4.

VP, Chief Creative Officer at Facebook where he leads the company’s creative efforts to make advertising across Facebook and Instagram more relevant for people and more valuable for businesses. Mark joined Facebook in 2011 and today his team, The Creative Shop, operates from more than 40 Facebook offices and last year alone helped produce several thousand projects across Facebook, Instagram, Messenger and Oculus for an extraordinarily diverse client base including 80% of the world’s top 100 advertisers. The Creative Shop does all this through close partnerships with all the major advertising groups and collaborations with independent creators, influencers, artists, production companies, media companies and technologists. The work these partnerships create is regularly recognized in the press for driving innovation and at leading award shows, including Cannes Lions, where Mark has served on the inaugural Innovation and 2016 Glass Lion juries. Mark helped establish the Facebook Awards to celebrate the best creative work on the platform and in 2012, he founded the Facebook Global Creative Council. Mark is proud to serve on the boards of AD and the IFP, Independent Filmmaker Project.

Bassem Youssef, dubbed the Jon Stewart of the Arab World, was the host of popular TV show AlBernameg - which was the first of its kind political satire show in the Middle East. Originally a 5- minute show on YouTube, AlBernameg became the first online to TV conversion in the Middle East and the most watched show across the region with 30 million viewers every week. AlBernameg received wide acclaim around the world with coverage in some of the biggest media outlets, topping it off with Youssef’s appearance on the Daily Show with Jon Stewart twice in June 2012 and April 2013. In June 2013, Youssef hosted Jon Stewart on AlBernameg in Cairo marking the second season’s peak.

The co-founder and CEO of SOUQ.com, the largest online retail and marketplace platform in the Arab world. Since co-founding SOUQ.com in 2005, Mr Mouchawar has overseen aggressive expansion of the company to become the first choice in online shopping for millions of customers in the Middle East. Mr Mouchawar has more than 15 years of experience in technology and business management. He started his career as a Technical and Systems Consultant with EDS in the US, and before starting SOUQ.com, he spearheaded a consulting company that managed numerous web and e- commerce projects in the Arab world. Mr Mouchawar holds a Master's degree in Digital Communications and a Bachelor’s degree in Electrical and Computer Engineering from Northeastern University in Boston, MA. Mr Mouchawar’s family background is in trading, which combined with his passion for innovation and technology, has led him to start, develop and lead the e-commerce market in this region. As keen to set high goals for himself and his team in his career as he did as a Basketball player, he is an inspiration to young entrepreneurs looking to blaze their own trail and he is passionate about creating jobs for Arabs and like-minded entrepreneurs to join his growing team. In March 2015, Mr Mouchawar received an award from His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in recognition of SOUQ.com’s digital influence in the UAE. Recently, Mr Mouchawar was awarded the prestigious Retail Business Leader of the Year & Entrepreneur of the Year Awards by Gulf Business (Motivate Publishing).