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THE LEADING TECH FESTIVAL FOR EMERGING MARKETS

Digital Track

The Digital Track explores international developments in content, marketing, retail, and ad tech. Experts convene to share insights through talks, panels, and breakout sessions, shaping the future of digital innovation.

Digital TRACK SPEAKERS

Dawn Barnable

The Mettleset

Dawn Barnable

The Mettleset

Dawn Barnable is the Co-Founder and Podcast Co-Host of The Mettleset, the Middle East’s first sports media platform to put women in sport first. After a long career in sports communications and a seeing a major gap in coverage on women’s sports, Dawn established The Mettleset with Afshan Ahmed to help diversify the sporting eco-system. The podcast has listeners in over 97 countries and has reached #1 in 14.

Hazem Karkoutly

Adbreeze

Hazem Karkoutly

Adbreeze

Hazem has collaborated with startups and multinational corporations across the GCC for the past 8 years, elevating their digital presence and optimizing advertising campaigns to drive sales growth. Currently, he is the Managing Director of Adbreeze.com, a specialized provider of social and Google advertising services, which has successfully served over 60 businesses since its founding in 2022.

Ludovica Mazzucato

KOINY Foundation

Ludovica Mazzucato

KOINY Foundation

Ludovica Mazzucato is a governance executive, entrepreneur, and artist with over 15 years of experience shaping the global market. She is the Global Chairwoman and CEO of the KOINY Foundation, dedicated to the advancement of entrepreneurship and philanthropy in the sectors of excellence, the arts, sports, and the natural environment. Ms. Mazzucato is also the Managing Director of Studio Ludovica Mazzucato, an award-winning, creative marketing and management agency with renowned expertise in innovation strategies for legacy brands. Ms. Mazzucato is the CEO and Resident Artist of Galleria TARALLI, a premier art gallery that designs signature art de vivre experiences. Ludovica Mazzucato is also the Editor-in-Chief of TARALLI Magazine, and the President of Galleria Taralli Institute of the Arts, whose offering spans from wine investment to legacy estate management and digital strategies for the arts. Ludovica Mazzucato is a professional Dancer and Artistic Director.

Gergana Abdulrahman

WILD FABRIK

Gergana Abdulrahman

WILD FABRIK

With over 12 years experience in startups, Gergana is a highly ambitious entrepreneur with a good eye for building strong brands. Currently the Co-Founder and CEO for WILD FABRIK, a sustainable e-commerce marketplace changing the world of online retail with our planet in mind. Her goal is to start conversations and create change makers in all of us, as she continues her journey towards making the region more sustainable. She is a naturally analytical yet creative woman that loves to achieve goals quickly and leads those around her to reach their potential. Her hands-on mentality gives her the ability to set up efficient business processes, build products, and manage P&L.

Lucas DiPietrantonio

Darkroom

Lucas DiPietrantonio

Darkroom

Lucas serves as CEO of Darkroom, a progressive growth marketing and digital strategy firm focused on how consumers buy today. Lucas helps high-growth commerce companies with Digital Strategy, Attribution & Analytics, Creative Direction, and Revenue Growth by delivering a suite of proprietary research, strategy tools, and marketing execution services.

Fahad Kaleem

K9 UNIT

Fahad Kaleem

K9 UNIT

I make people go viral on tiktok

Ramzi Rizk

Dunbar GmbH

Ramzi Rizk

Dunbar GmbH

Ramzi is a Berlin based entrepreneur, angel investor and founder of Dunbar, a second brain to unleash your network’s potential. He is a cofounder of Aware, and previously cofounded EyeEm and Berlin Photo Week (both acquired). He is also an angel investor (>50 investments in last 4 yrs incl. Pitch, Gorillas, Softr, Microacquire and Grover) and an LP in several early funds. For over a decade now, Ramzi has spoken and published on a range of topics including AI, entrepreneurship and society in major conferences (SxSW, MWC, TOA, Unesco General Assembly, etc) and publications (Wired, Bloomberg, Time Magazine and the MIT Tech Review, etc).

What We Cover

Media
Social audio, video content, user-generated content.
Creators
YouTubers, podcasters, relationships with brands.
Adtech
Cookies, short-term acquisition, data.
Streaming
Fulfilling demand, tailored content, blockbusters.