AdTech 2.0

Co-Founder & CEO of Quantum a leading Retail Media Technology company, Omar built a reputable ad technology company that is reshaping how consumers interact with brands by helping brands to connect online with offline marketing data. Hold a degree in both Marketing and Finance with academic training and experience in data science.

Mohamad ElAnsari is the CEO of the Riyadh-based joint venture between Trendyol, the leading e-commerce marketplace and Cenomi Group, the leading integrated retailer in Saudi Arabia. Prior to joining Trendyol, Mohamad held leadership positions at some of the region’s most renowned organizations including Cenomi, Careem and Strategy&. At Careem, Mohamad developed valuable partnerships with financial institutions and government agencies to unlock access to financing for captains. He also created supply related platforms in key markets such as Saudi Arabia, Egypt and Pakistan. While at Strategy&, he co-led post-merger integrations in telco distribution and joint ventures for contact centers in Saudi Arabia. Additionally, at STC Channels, he led the corporate turnaround of a $500 million B2B telco business in Oman. Mohamad holds a bachelor’s degree in Business Administration from the American University in Beirut and an MBA from IMD in Lausanne.

Anastasiya is an accomplished PR professional and business advisor who leads Dubai-based communications consultancy Sherpa Communications. With more than 16 years of expertise developing and executing all aspects of public relations and marketing campaigns, she provides senior counsel to brands of any size and structure helping them achieve business objectives and meaningful results through the strategic use of communication.