AdTech 2.0

Jad Abou Mitri is a dynamic media and advertising professional with extensive experience in sales, business development, and strategic growth across the GCC. As Shahid Growth Senior Manager at MBC Media Solutions (MMS), he leads advertising initiatives for Shahid in the UAE and GCC while also spearheading Samsung CTV ads across MENA. He works closely with top media agencies, business owners, and direct clients, driving impactful campaigns and maximizing revenue. Previously, at DMS (Choueiri Group), Jad managed direct sales and boutique agency relationships, unlocking new business opportunities and significantly expanding client portfolios. His strong industry connections, negotiation skills, and expertise in data-driven advertising solutions have been key to delivering high-value deals and impactful media strategies.

Vinit Mehta is a leading voice in AdTech, Streaming, and the Attention economy, with 22+ years of leadership experience scaling B2B SaaS, media tech, and e-commerce businesses across the US, India, and the Middle East. He is on the board of Adsolut Media, Asia’s fastest-growing video ad network after YouTube, where he is spearheading global expansion by partnering with CTV OEMs, FAST channels, OTT platforms, Streamers, and content owners to optimize video ad monetization across live and VOD content. As Managing Editor at Streaming in India/The Streaming Lab, the market-leading research and insights platform for streaming, he drives thought leadership on the future of digital video and ad-supported monetization models. Viniit is also Founder & CEO of Mehtta Ventures Dubai, a strategic investment advisory focused on the attention economy, backing AdTech, streaming, and gaming startups. Previously, he led Brightcove and Endeavor Streaming’s subcontinent operations, helping publishers, broadcasters, and OTT platforms scale direct-to-consumer streaming, monetization, and distribution. A 2X startup entrepreneur turned investor, Viniit has built and scaled multi-million-dollar businesses, launched ad-driven video platforms like TABBIE and KIVI, and remains an active angel investor in related fields.

I am a digital marketing professional based in Dubai with experience in both Canada and the UAE. Currently, I work at Bayut, where I oversee marketing initiatives for the Saudi market, focusing on performance marketing and strategic growth.

Mohammed Jaradat, Jaguar Land Rover Marketing Communications and Digital Lead. Been serving the luxury brand for the past 10 years, before which, had the opportunity to serve other local and international brands all focused media and digital marketing.

+15 years across Snap Inc., LVMH, L’Oréal, entrepreneurial and startup roles in the Middle East & North Africa, Europe and East Asia. Mohammed is a results-driven at the intersection of consumer insights, strategy, and innovation. He specializes in product innovation, disruptive technologies, and growth acceleration with a focus on driving new revenue streams and elevating brands’ positioning.

With over 17 years of experience in MENA, I’ve had the opportunity to lead digital transformation in various industries including destination marketing, tourism, telco, automotive, FMCG, retail, and governmental entities. This experience has honed my skills in strategic planning, performance marketing, data analytics, and consumer insights. I have led on the commercial transformation of Shahid and other digital assets that successfully delivered significant business and people growth. Beyond commercial strategy, I am intrigued by the psychology of people, which led me to pursue life coaching certificates. This additional experience has deepened my ability to lead with empathy, resulting in transformative results within my team.

Rami Saad is a seasoned ecosystem builder with over 20 years of experience across global and regional digital media and advertising industries. He is currently the Co-Founder & CBO of Halo AI, an advanced networking platform powered by Artificial Intelligence (AI) designed to connect brands with micro-influencers seamlessly. A former Director of Product and Revenue Partnerships at Snap, Rami led global content expansion efforts, bringing localized content, including Arabic language programming, to Snapchat users worldwide. His expertise in crafting Go-To-Market strategies and navigating local nuances has driven significant engagement and ad revenue growth across diverse markets in MENA, Europe, and Asia. Previously, as the leader of DMS (Choueiri Group), Rami revitalized its value proposition, introduced cutting-edge ad tech, and increased ad spend by 60% for platforms like MBC’s Shahid and Anghami. Earlier in his career, as Managing Director Digital at Publicis Media, Rami established MENA’s first digital media agency in 2006. He built capability teams across performance marketing, content, and data analytics while managing top-tier clients like P&G, Emirates, Adidas, and Richemont Group. Rami is passionate about storytelling and its value in connecting ecosystems. Outside of work, he enjoys running, surfing, meditating, and continuous learning.

Amine Mansour is a seasoned Analytics and AI leader with over 12 years of experience transforming organizations through data-driven strategies. Currently heading Analytics and Data Science at Alshaya Group, his expertise spans luxury and retail sectors, where he has deployed innovative models, customer analytics, and omnichannel strategies. A passionate advocate for AI and Data Science’s transformative potential, he holds a Master’s degree in Communication Systems Engineering from EPFL and has led influential roles at Richemont and Cartier.

Rajiv Dingra is a seasoned entrepreneur with 18+ years in digital marketing and advertising. He founded and scaled successful ventures, including WATConsult, India’s most awarded digital agency, which he exited in a multi-million-dollar deal to Dentsu in 2019. In 2020, Rajiv launched ReBid, a pioneering trifecta solution for digital advertising combining Data Platform + People + AI. ReBid’s solution bridges the gap from ad to acquisition, offering predictive analytics and full-funnel campaign optimization. Serving clients across APAC, Middle East, and the US, it has achieved 400% annual growth, with notable clients like HDFC and Malabar Gold. ReBid has been globally recognized for innovation, winning awards like MarTech Solution of the Year 2024. Rajiv has been featured on prestigious lists, including Campaign Asia 40 under 40 and Media Agency Entrepreneur of the year.

Christian Eid, aka Abou Banat – a cultural reference meaning “father of daughters”, is the CEO of DUCKLIFE, an adventurous marketing and creative agency scaling at with the pace of its clients and delivering growth through creativity. A career-long entrepreneur, Chris has notably been a brand builder, marketeer, investor and advisor aimed at helping brands achieve their potential.

Andrew Raso is the Founder and Global CEO of Online Marketing Gurus, which has 300+ digital marketing professionals in Australia, the U.S., Singapore, Hong Kong, and the UAE; won 40+ global and regional industry awards; and provides 1,000 SMBs and global brands SEO elevation, pay-per-click campaigns, social advertising, and website design and development services.

Zaheer Adenwala, Chief Operating Officer at Ketto, has over 15 years of experience in the tech industry. His expertise spans product development, technology, market research, digital marketing, and analytics. Zaheer earned his MBA with a focus on Marketing/Marketing Management from the National University of Singapore. A dynamic leader, he is known for his hands-on approach and problem-solving mindset, inspiring his team to excel in challenging scenarios. Under his guidance, Ketto has achieved significant milestones, from launching innovative projects to advancing fundraising initiatives. Zaheer’s unwavering determination and strategic vision are pivotal in transforming ambitious goals into tangible achievements, making him a driving force behind Ketto’s success in leveraging technology for social impact. His leadership fosters a culture of growth, ensuring organizational and individual success.

I’m Jay, Yazle’s Managing Director overseeing operations across our Middle East and Asia offices. Having moved to the UAE in 2001, I’ve spent time on both agency and supply side, always in digital. In my free time I’m an amateur sportsman, holding an MMA black belt. Healthy body means a healthy mind. I also have 4 kids, who are crazy and beautiful all at the same time. 2025 aims to be a milestone in personal and professional growth. Im excited for the year ahead.

Mamta Varerkar has more than 19 years of experience in Branding, Advertising and Communications, and is the General Manager and Partner at Yellow. Mamta has also been an independent marketing consultant to several SMEs and startups helping them meet their marketing and business objectives. Mamta shares her experience working with startups in her podcast called: Startup Hustle Middle East, which includes stories of startups and VCs from the ecosystem.

Managing director for Adbreeze.com – A specialized digital advertising agency for e-com and B2B businesses in the GCC markets

Forbes 30 under 30 winner. Leads global agency strategy. Focus is to building innovative marketing teams for our portfolio—building a suite of proprietary research, strategy tools, and marketing execution services for modern consumer brands. Over 10 years of experience in digital strategy, growth marketing, and venture. Investor to fast growing commerce companies: Triple Whale, Varos, Canal.

Hi, I’m Ankita Bhatia Dhawan. With 20 years of experience in process automation, marketing, and technology, I’ve honed my expertise in using tech automation to create practical, impactful solutions that drive results. I’m the founder of Hiya Global Group, where I work with startups and small businesses, offering services like Marketing consulting, marketing automation, and process optimization. My approach is simple: make marketing more efficient by aligning the right processes, platforms, and people. I also co-host the podcast Marketing Engineered, where we explore how tech and automation can transform marketing strategies. Before starting Hiya Global Group, I was a passionate blogger and influencer back in the early 2010s—long before it became a career option. My blog is still live after 20 years, and I continue to share my thoughts and experiences on Instagram.

With over three decades of experience spanning various retail sectors including technology, automotive, and telecom, Stephan Davies embodies the essence of customer-centricity. Throughout his career, he has been focused on the human element of customer interactions, viewing each interaction as an opportunity to humanize brands. Stephan’s journey in customer experience has been marked by his relentless pursuit of service excellence, where every action he takes is aimed at serving others. As a Certified Customer Experience Professional (CCXP), he holds professional recognition for his profound knowledge and expertise in the global customer experience discipline. Stephan’s mission at Al Masaood Automobiles is to empower individuals within the organization to recognize, take action, and harness the power of technology to create value for the people they serve – their customers – at every touchpoint. By instilling a culture of customer-centricity and continuous improvement, he aims to ensure that Al Masaood Automobiles remains at the forefront of delivering exceptional experiences that resonate with customers on a profound level.

Co-Founder & CEO of Quantum a leading Retail Media Technology company, Omar built a reputable ad technology company that is reshaping how consumers interact with brands by helping brands to connect online with offline marketing data. Hold a degree in both Marketing and Finance with academic training and experience in data science.

Anastasiya is an accomplished PR professional and business advisor who leads Dubai-based communications consultancy Sherpa Communications. With more than 16 years of expertise developing and executing all aspects of public relations and marketing campaigns, she provides senior counsel to brands of any size and structure helping them achieve business objectives and meaningful results through the strategic use of communication.