HUMAN FIRST

Human First explores how creators, brands, and audiences collaborate with AI to redefine creativity, authenticity, and engagement.

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HUMAN FIRST

Human First is Step’s reimagined digital media and creativity track – where technology meets emotion, storytelling, and design. It explores how creators, brands, and audiences collaborate with AI to redefine expression, authenticity, and engagement. Expect conversations on creativity in the age of algorithms, the ethics of AI-generated content, and how emotion remains our most valuable currency in a hyper-intelligent world.

WHO ATTENDS?

Brand Managers

Marketing Executives

Creators

Agencies

"We've had an epic two days at Step Conference - from being the Main Partner of the Start Track, networking and meeting new faces at our stand, to watching our startups chat with potential investors."

"I love the experience, love the interaction and the people we meet at Step. This is where I see the new generation, I engage, hear ideas, and see the ecosystem growing"

HUMAN FIRST

HUMAN FIRST

WHO ATTENDS?

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"We've had an epic two days at Step Conference - from being the Main Partner of the Start Track, networking and meeting new faces at our stand, to watching our startups chat with potential investors."

"I love the experience, love the interaction and the people we meet at Step. This is where I see the new generation, I engage, hear ideas, and see the ecosystem growing"

"If you want to see a different Middle East that is buzzing with energy, then you come to Step"

"Well done Step Conference. Always rocking!"

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