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Discover the magic of Dubai and experience the energy of its entrepreneurial ecosystem.

About The Venue

Dubai Internet City is nestled within the bustling metropolis of Dubai, a city known for its modern architecture, luxurious lifestyle, and rich cultural heritage. Its strategic location offers easy access to major transportation hubs, making it a convenient hub for international businesses and entrepreneurs.

8000+

Attendees

400+

Showcasing Startups

100+

Participating Companies

$1+ Billion

Funding Present

accommodation partner

Use code STEP15 for a special discount

Transport partner

Enjoy a 20% discount on Daily Rentals using the code ‘STEP20’ and a 15% discount on Monthly Rentals using the code ‘STEP15’

Previous speakers

Chris Yeh

Blitzscaling Ventures

Chris Yeh

Blitzscaling Ventures

Chris Yeh is a founding General Partner of Blitzscaling Ventures. Chris has founded, advised, or invested in over 100 high-tech startups since 1995, including 9-figure companies like Ustream (investor, advisor, CEO) and UserTesting.com (advisor). He is the co-author, along with Reid Hoffman, of ‘Blitzscaling: The Lightning-fast Path to Building Massively Valuable Companies’, and the co-author, along with Reid Hoffman and Ben Casnocha, of the New York Times bestseller, ‘The Alliance: Managing Talent in the Networked Age’. Chris earned two degrees from Stanford University, with distinction in both, and an MBA from Harvard Business School, where he was named a Baker Scholar.

Jeremiah Owyang

Blitzscaling Ventures

Jeremiah Owyang

Blitzscaling Ventures

VC of Blitzscaling AI Fund, Speaker, Event Host in Silicon Valley

Faraz Khalid

noon

Faraz Khalid

noon

Faraz is the CEO of noon, the region’s leading consumer commerce platform. The noon ecosystem of services now includes marketplaces for food delivery, quick-commerce, fintech, and fashion. Faraz is an engineer by training and has an MBA from the Wharton School of the University of Pennsylvania. Prior to noon, Faraz was the co-founder and Managing Director at Namshi.

Jenny Zeng

MSA Capital

Jenny Zeng

MSA Capital

Jenny Zeng is a serial entrepreneur in the Chinese private equity fund space with over 20 years of experience in the VC/PE sector. She has witnessed and actively participated in the development of the Chinese private equity funds ecosystem from inception to its growth. In 2014, she founded MSA Capital and serves as a co-founder and Managing Partner, leading all China based investments from the fund. Prior to founding MSA Capital, Zeng served as the first Executive Director of the China Venture Capital Association (CVCA) in 2002 and went on to establish Fenggu Investment in 2004, a leading investment bank in China, successfully raising hundreds of millions of dollars in financing for numerous rapidly growing companies across various industries.

Mehdi Ghissassi

Google DeepMind

Mehdi Ghissassi

Google DeepMind

Mehdi is currently director of product management for Google DeepMind focusing on new products grounded in breakthrough AI Research. Mehdi brings more than a decade of early stage product development expertise, spanning multiple areas such as enterprise, cloud, consumer, emerging markets and AI/ML. Prior to Google, Mehdi was a management consultant at Booz&Cie, an investor at Macquarie Capital and a Technology Strategy Lead at Vodafone/SFR. Mehdi holds engineering degrees from Ecole Polytechnique and Ecole Nationale des Ponts et Chaussees in France, a Masters of Science in International Relations from Sciences-Po Paris and an MBA from Columbia University.

Sidra Qasim

Atoms

Sidra Qasim

Atoms

Sidra Qasim is a co-founder of Atoms, a Brooklyn based brand that makes the ideal everyday shoes and masks. At Atoms, Sidra leads the brand’s product development and operations. Prior to that, Qasim co-founded Markhor, a Y Combinator startup that worked with indigenous craftsmen in Pakistan to make high-end leather products. In response to the COVID-19, Sidra led the Atoms Mask project, designing and developing what WSJ said is the “Best Materials Mask” and donating half a million in the US. The popular blog Humans of New York did an in depth story on Sidra’s personal journey of growing up in rural Pakistan and building her startups. Originally from Okara, Sidra now lives in New York City.

Sriram Krishnan

Andreessen Horowitz

Sriram Krishnan

Andreessen Horowitz

Sriram Krishnan is a general partner at Andreessen Horowitz where he invests in early stage consumer startups. Today, Sriram serves on the board of Hopin. Prior to joining a16z, Sriram held numerous senior product roles. Most recently, he led core consumer teams at Twitter where he was responsible for products including the home timeline, new user experience, search, discovery, and audience growth. Before this, Sriram created and oversaw various mobile ad products for both Snap and Facebook, including Snap’s Direct Response ads business and the Facebook Audience Network, one of the largest networks in display advertising. Sriram started his career at Microsoft where he touched numerous projects related to Windows Azure. He is the author of “”Programming Windows Azure”” published by O’Reilly. Sriram writes actively at @sriramk on Twitter and at sriramk.com. Along with his wife, he also co-hosts The Good Time Show on Clubhouse, a nightly show through which they interview innovators around tech and culture.

Ali Jaber

MBC

Ali Jaber

MBC

Dean, Mohammed Bin Rashid School of Communication at American University of Dubai (AUD) Group TV Director, Middle East Broadcasting Corporation, MBC. Ph.D. (in progress) Arab Satellite Television, King’s College, University of Cambridge, UK M.S. Communications, Syracuse University, USA B.B.A. Business Administration, American University in Beirut, Lebanon Born in Lebanon in 1961, Mr. Jaber completed his Bachelors in Business Administration at the American University of Beirut in 1984 before going on to earn his Master’s degree in Communications at Syracuse University in the US in 1986. Upon returning to Beirut, Ali joined the Fine Arts faculty of Beirut University College. There he helped set up their Broadcasting Department and for eight years taught a range of courses in television production. Concurrently, Ali worked as a Journalist covering the war in Lebanon and Iraq between the years 1987 to 1999, he was the correspondent of New York Times and The Times of London between 1989 and 1994, and Chief Correspondent for Lebanon and Syria for the German Press Agency (DPA) from 1987 to 1999. In 1992 he was approached by then Prime Minister Rafic Hariri and was asked to set up, from the ground up, a privately owned pan-Arab television station. Ali founded and managed what later became Future TV till 2003. While with Future, Ali oversaw the building of Future’s satellite broadcast and also started and managed a youth-oriented sister channel, Zen TV, which he ran for five years. In 2004, he was approached by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Ruler of Dubai, and brought in as a consultant to head Dubai Media Incorporated (DMI), to revamp and re-launch its seven national and pan-Arab satellite channels. In 2006, after 2 years in which Ali successfully managed to restructure the channels’ on-air branding and their content as well as re-organize the company’s out of date management structure, Ali was appointed DMI’s managing Editor. Working closely with now UAE Vice President and Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, DMI’s Board Members and the Chairman of Dubai’s governmental organizations, his responsibilities are wide-ranging and have grown to include the development of the media sector in the UAE. In 2008, His Highness Sheikh Mohammed bin Rashid Al Maktoum instructed Ali to set up a Communication School at the American University of Dubai. In July 2008 Ali was named Dean of Mohammed Bin Rashid School of Communication (MBRSC) and this year MBRSC graduates fifty students with degrees in Journalism and Digital Storytelling. One of the unique characteristics of the School is that it teaches all media writing courses in the Arabic language and its curricula focuses on Digital Media and Multi-platform Storytelling. In 2011 Ali was approached by Middle East media leader, MBC Group for a different type of challenge – this time in front of the camera, as a judge for the internationally mega-successful format, “Arabs Got Talent”. The show was a ratings hit, and raised the profile of MBC 4 to the #2 channel in the region. During that same year, and in parallel, Ali closed a deal with MBC to become Group TV Director of MBC’s 20 channels. In that capacity, and as of October 2011, Ali oversees content planning, acquisition, and programming for all the Group’s general entertainment and niche channels. Ali Jaber serves on the Dubai government Council for Design and Fashion, he also helped set up thenon-governmental organization: Young Arab Leaders (YAL) and was on the Advisory Board of American University of Beirut, School of Architecture and Design, in Beirut, Lebanon. Ali currently spearheads the Dubai government initiative the set up the Dubai School of Design in association with Massachussets Institute of Technology (MIT) and the New York based Parsons school of design and Fashion. Ali is also the goodwill ambassador for Sanad, the home hospice organization in Lebanon which offers free physical, psychological and spiritual support for terminally ill patients.

Henrique Dubugras

Brex

Henrique Dubugras

Brex

Marc D’arcy

Facebook (now Meta)

Marc D’arcy

Facebook (now Meta)

Mark D’Arcy is VP, Chief Creative Officer at Facebook where he leads the company’s creative efforts to make advertising across Facebook and Instagram more relevant for people and more valuable for businesses. Mark joined Facebook in 2011 and today his team, The Creative Shop, operates from more than 40 Facebook offices and last year alone helped produce several thousand projects across Facebook, Instagram, Messenger and Oculus for an extraordinarily diverse client base including 80% of the world’s top 100 advertisers. The Creative Shop does all this through close partnerships with all the major advertising groups and collaborations with independent creators, influencers, artists, production companies, media companies and technologists. The work these partnerships create is regularly recognized in the press for driving innovation and at leading award shows, including Cannes Lions, where Mark has served on the inaugural Innovation and 2016 Glass Lion juries. Mark helped establish the Facebook Awards to celebrate the best creative work on the platform and in 2012, he founded the Facebook Global Creative Council. Mark is proud to serve on the boards of AD and the IFP, Independent Filmmaker Project. Confirmed to speak at at #STEP2018 is Mark D’Arcy – VP, Chief Creative Officer at Facebook. Mark and his team, The Creative Shop, helped produce several thousand projects across Facebook, Instagram, Messenger and Oculus for an extraordinarily diverse client base including 80% of the world’s top 100 advertisers. He leads the company’s creative efforts to make advertising across Facebook and Instagram more relevant for people and more valuable for businesses.

Why entrepreneurs love Dubai

Strategic Location

Positioned as a global hub, Dubai serves as a gateway to emerging markets in the Middle East, Africa, and Asia. Its world-class infrastructure, state-of-the-art airports, and advanced logistics facilities enable entrepreneurs to access a vast network of customers, suppliers, and investors.

Diversity Drive

Dubai’s cosmopolitan culture, diverse population, and rich expatriate community make it an attractive destination for entrepreneurs. The city provides a melting pot of ideas, talent, and cultural exchange, fostering collaboration and cross-pollination of innovative concepts.

Minimal Taxation Laws

With no personal income tax, capital gains tax, or inheritance tax, Dubai offers a favorable environment for wealth accumulation and asset protection. By embracing a business-friendly tax system, Dubai attracts entrepreneurs, investors, and professionals from around the world, allowing them to maximize their earnings and retain more of their hard-earned money.

Innovation and Technological Advancements

Dubai is renowned for embracing innovation and cutting-edge technologies. Entrepreneurs are drawn to the city’s commitment to digital transformation, smart initiatives, and disruptive solutions.

Investment Openings

Dubai boasts a robust investment ecosystem, attracting venture capitalists, angel investors, and private equity firms. Entrepreneurs benefit from a diverse pool of funding sources, accelerators, and incubators that foster startup growth.

Residency Programs

Visit Dubai has introduced residency programs providing long-term visas and assistance with setting up businesses in the Emirates.